This infographic highlights the findings included in the Gartner U.S. Digital Marketing Spending report. The findings are based on a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries (financial services and insurance, high-tech, manufacturing, media, retail, and healthcare). The survey was conducted in November and December of 2012.
The report examines how marketers are allocating their budgets, what activities are contributing to marketing success and other factors. Source: Fiona Leigh