Monthly Archives: April 2013

The 10 Commandments Of Using Pinterest For Business

 

Would you love to tap into the power of a social media site that can send you more referral traffic than Twitter? Bring you more leads than LinkedIn, Google+ and YouTube combined? Convert more fans into paying customers who will easily share your content with their friends?  Continue reading

Ease Your Twitter Life – Shortcuts

If you’re reading this you’re most probably a Twitter user too. Just like Facebook, Twitter also has its own list of shortcuts which help you power through the site with ease. You can easily access certain parts of the website by using these shortcuts, cutting the motion of having to use your mouse to get around the site. Continue reading

Facebook Fans: What’s the Value to a Business?

On today’s “Off The Charts,” Bloomberg’s chief markets correspondent Scarlet Fu examines the monetary impact of a Facebook Fan to businesses. She reports on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

Epic Career Mistakes Made By LinkedIn Influencers

Francesca Levy, Editor at LinkedIn, and Nick Thompson, Bloomberg Contributing Editor, discuss personal stories from LinkedIn Influencers about their career mistakes. They speak on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

Businesses And Their Activity Level On Social Media – Infographic

Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand… Continue reading

The Human Media Movement – Infographic

In 2012, Sarah Hill, Emmy award-winning anchor and Digital Storyteller, introduced the concept of Human Media — pertaining to how users interact face-to-face online — and expressed how this new layer of social media will change the landscape of online interaction. Continue reading

Twitter’s Real Value in Debate, Speed

Michelle Leder, Founder of Footnoted.com, and Joseph Weisenthal, Executive Editor at Business Insider, discuss the new use for Twitter as an outlet for company news. They speak on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

Online Sales Tax: Who Will Foot the Bill?

Direct Marketing Association’s Jerry Cerasale weighs in on the online sales tax debate with Mark Crumpton on Bloomberg Television’s “Bottom Line.” (Source: Bloomberg)

More Than Eight in 10 Finance Directors Question the Trustworthiness of LinkedIn Profiles

  • Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust
  • Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile
  • Directly received employment applications considered more trustworthy than LinkedIn profiles

More than eight in 10 (82%) finance directors question the trustworthiness and accuracy of a potential candidate’s LinkedIn profile, according to new research from leading recruitment specialist Robert Half UK. When questioned, more than two thirds (68%) said that they found the information ‘sometimes’ and ‘never’ (14%) reliable. Continue reading

A Social Media Presence: The Good And Bad – Infographic

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence. Continue reading

Social Media Scoring And Monitoring: Buzz Equity – Infographic

Do you have Kred with your peers?  How much Klout do you have within your company?  Any idea how much Buzz your insights generate?  Feeling a little Topsy after a long day of marketing? Continue reading

Smartphones: Do You Care About Privacy? – Infographic

In today’s world of smartphones, usage is extensive. All sorts of smartphones are being used for about everything from banking to tasking, socializing, shopping and everything a smartphone user can think of! What about privacy and security? Continue reading

The Modern Marketer In Business: Wearing Many Hats – Infographic

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides. Continue reading

All About Blogging: Stats, Facts, Demographics, More – Infographic

A visualization of ‘The Rise of Blogging’, detailing momentous advancements and prominent figures in the Blogosphere. Continue reading