Daily Archives: April 14, 2013

Do People Pay Attention To Your Advertising?

Video whitepaper (ala Wild Kingdom) of the YuMe and IPG Media Lab study of video advertising attention levels on TV vs. Online. – Source: YuMe

Tablet Shipments Overtake PCs for the First Time

Bloomberg’s Alix Steel reports that global tablet shipments in the fourth quarter surpassed PCs for the first time ever. She speaks on Bloomberg Television’s “In The Loop.”

Marketing, Advertising: Reality TV By the Numbers – Infographic

Interesting view. A number of facts on the growth and paychecks of reality TV and its stars. Continue reading

Why Advertise On Connected TV – Infographic

YuMe, in conjunction with Frank N. Magid Associates, Inc., released results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences. Continue reading

Video And Advertising – Facts And Figures – Infographic

Facts and figures Video advertising on social media. Continue reading