Daily Archives: April 15, 2013

Marketing And Business: Battle Of The Brands – Infographic

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What do we really know about these brands though and who really is the Daddy of them all? Which logo do you connect with most? Continue reading

Marketers Are Dipping Their Toes In The Mobile Waters – Infographic

2013 has been dubbed the “year of mobile,” given the near ubiquity of mobile device access. But how are companies really doing at incorporating mobile tactics into their marketing mix? The Growth Team Membership™ (GTM) surveyed nearly 500 marketing executives. Based on that data, this infographic examines how companies in the Americas, Asia-Pacific, and Europe are using mobile technologies, the obstacles they are facing, and their future plans. Continue reading

Wall St Analyst Doesn’t Believe Netflix Story

As Netflix burns cash, expect it to seek another financing bailout. – Source: TheStreet

Twitter Music Service by Invitation Only

Bloomberg’s Douglas MacMillan discusses Twitter’s new music app on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Content Marketing: People And Their Attention Span – Infographic

Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like a lifetime. Continue reading

YouTube Sensations: Where are they now? – Infographic

Bored at work? Want to watch some videos that went viral on YouTube that you might have missed? Sit back, relax, and start searching YouTube for these killer videos that you’ll want to watch over and over again. Continue reading