With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.
“It’s no secret that content marketing has become widely popular in 2013. However, there isn’t a lot of research on how B2B brands are implementing and measuring the impact of these tactics,” says Neil Bhapkar, VP Marketing at Uberflip. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find ways to address them.”
- 68% of CMOs will increase their budget for content marketing in 2013 [CMO Council].
- 87% of marketers listed social media as their favorite content marketing tool; followed by website articles (83%) and eNewsletters (78%) [CMI].
- 94% of brands create content from scratch [IDG Enterprise].
- Young social networks such as Pinterest, Instagram and Tumblr are growing as content distribution tools [CMI].