Daily Archives: April 29, 2013

Twitter’s Real Value in Debate, Speed

Michelle Leder, Founder of Footnoted.com, and Joseph Weisenthal, Executive Editor at Business Insider, discuss the new use for Twitter as an outlet for company news. They speak on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

Online Sales Tax: Who Will Foot the Bill?

Direct Marketing Association’s Jerry Cerasale weighs in on the online sales tax debate with Mark Crumpton on Bloomberg Television’s “Bottom Line.” (Source: Bloomberg)

More Than Eight in 10 Finance Directors Question the Trustworthiness of LinkedIn Profiles

  • Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust
  • Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile
  • Directly received employment applications considered more trustworthy than LinkedIn profiles

More than eight in 10 (82%) finance directors question the trustworthiness and accuracy of a potential candidate’s LinkedIn profile, according to new research from leading recruitment specialist Robert Half UK. When questioned, more than two thirds (68%) said that they found the information ‘sometimes’ and ‘never’ (14%) reliable. Continue reading

A Social Media Presence: The Good And Bad – Infographic

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence. Continue reading

Social Media Scoring And Monitoring: Buzz Equity – Infographic

Do you have Kred with your peers?  How much Klout do you have within your company?  Any idea how much Buzz your insights generate?  Feeling a little Topsy after a long day of marketing? Continue reading