Daily Archives: May 7, 2013

A Look At 4 Social Media Command Centers – Infographic

In recent months, many major brands have developed what they are calling “Social Media Command centers.” These centers are state of the art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. Continue reading

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Battle Of Online Advertising: Google vs. Facebook – Infographic

A head-to-head comparison between the two advertising platforms Google, AdWords and Facebook Ads. Continue reading

Worst Social Media Advice You Can Get – Part 7

Include popular hashtags in your tweets to get more exposure.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zThere was a time when hashtags were used as a great way to organize tweets. In fact, it’s still great for specific campaigns or events so a group of attendees or participants can share and monitor content related to that campaign/event. But when it comes to topic-related hashtags (e.g. #marketing #boston), people don’t really monitor those hashtags, so your organized content is not reaching a new audience. Continue reading

Yahoo CEO Marissa Mayer Goes Punk for Fashion Gala

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBlomberg’s Sara Eisen reports that Yahoo CEO Marissa Mayer got into the spirit of the night while attending the gala opening of the Metropolitan Museum of Arts’ new show “Punk: Chaos to Couture.” She speaks on Bloomberg Television’s “Bloomberg Surveillance.”

 

How Facebook Topped Twitter to Buy Instagram

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Vanity Fair Contributing Editor Kara Swisher discusses the history and success of Instagram with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

From Wicked Problems To Wicked Opportunities – For Leaders And Entrepreneurs

Insanity is doing the same thing over and over again and expecting a different result. – Albert Einstein

Interesting video about “wicked problems” and how to turn them into “wicked opportunities”. Thinking material for leaders and entrepreneurs.

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Content Marketing: Increase The Quality Of Your Content – Part 1, Interview Industry Leaders

Interview Industry Leaders

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zInterviewing industry connections provides a great source of content that is engaging to your audience; insightful content from industry leaders. By displaying this content in the form of blog posts or webinars, you are generating high quality, link-worthy content and increasing industry leader’s exposure. Continue reading