Include popular hashtags in your tweets to get more exposure.
There was a time when hashtags were used as a great way to organize tweets. In fact, it’s still great for specific campaigns or events so a group of attendees or participants can share and monitor content related to that campaign/event. But when it comes to topic-related hashtags (e.g. #marketing #boston), people don’t really monitor those hashtags, so your organized content is not reaching a new audience. Using such general hashtags makes you look, once again, like a Twitter newbie who’s trying to game the system. It’s also commonly referred to as “hashtag hijacking.” Today, hashtags have also become a way to make a comment about the rest of the tweet. For example: “Had to wait for AN HOUR to get my iPhone 5 today. #1stworldproblems”