Daily Archives: May 8, 2013

Worst Social Media Advice You Can Get – Part 8

Your prospects aren’t using social media, so you don’t need to be there.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFirst of all, your prospects are using social media. According to Pew Research Center, 69% of adults use social media. Do you think none of your prospects are included in that majority? If the stats aren’t enough to convince you, try out any social network’s advertising targeting platforms (you can often go through the targeting process without launching an ad and spending money) to see how many people on each site actually fit into your target market. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 2, Conduct A Survey

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zConduct a Survey

Make the most of your online community and conduct a survey. Use Survey Monkey or other online survey platforms and gather important data for free. Survey questions can include: Continue reading

Marketing Metrics Overload: What Really Matters – Infographic

Don’t Get Caught Up In The Data Madness

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. Continue reading

Data-Rich and Insight-Poor Marketers: Seems Change Is Not On The Horizon – Infographic

How do marketers plan on using customer data to make informed marketing decisions this year? That’s what we were wondering. So, we recently partnered with Infogroup Targeting Solutions to survey more than 700 marketers at Forrester Research’s eBusiness Forum and the DMA2012 Annual Conference.  Continue reading

Killer Kate Spade: How a Brand Grew 410% in 5 Years

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zIn the ’90s, everyone owned a Kate Spade bag, but after years off the best dressed list, Kate Space is back and growing fast. Much of the credit goes to Creative Director Deborah Lloyd, who gives Bloomberg’s Sheila Dharmarajan her insight on how to merge art and commerce in order to create a brand worth a billion dollars.

Google Glass in (and on) Your Face, For Better or Worse?

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zTim Stevens, Editor-In-Chief at Endgadget and Bloomberg Industries U.S. director of research Paul Sweeney examine the good and bad of Google Glass and whether it can replace smartphones in the near-future. They speak on Bloomberg Television’s “Bloomberg Surveillance.”

Interesting: The Top 20 Most Social CMOs – Infographic

The Top 20 Most Social CMOs – Some Expected To Pop Up Here, Some Not

The study revealed that the following individuals have social influence which distinguishes them from their peers. Continue reading

China: Sina Weibo Top Users & Fast Facts – Infographic

Sina Weibo, with its 365 million users (100 million of which are active as of August, 2012), has attracted the attention of Western brands given the huge reach into the Chinese market. This Infographic highlights fast facts and the top 30 users (by number of followers). Continue reading