How do marketers plan on using customer data to make informed marketing decisions this year? That’s what we were wondering. So, we recently partnered with Infogroup Targeting Solutions to survey more than 700 marketers at Forrester Research’s eBusiness Forum and the DMA2012 Annual Conference.
Through our survey, we gained insights on marketers’ hiring decisions for 2013. For example, more than half of all respondents, 56%, plan on hiring new employees for data-related positions. Our survey results also revealed marketing challenges and priorities for 2013, among other things. See the infographic below for some of our findings. Download the report for complete survey results.