An intern can manage it all for you.
Who’s even less qualified to talk about your industry than an outsourced social media consultant? A college student with no real-world work experience. Now, that’s not to say that all interns are unqualified for such a job. In fact, our internship program at HubSpot has found and nurtured some amazing talent that we’ve brought on to the team full time to manage our social media presence. The point we’re trying to make here is that social media is not just some throw-away marketing strategy; it’s a public face of the company. Would you let that same intern do an interview on behalf of your company for a TV spot?