Don’t let your employees use social media.
First of all, it’s useless to try to keep your employees from using social media. Even if you block social media sites on their computers, they’ve got their smartphones. Move your office to a dungeon with terrible cell reception, and your employees can still go home and get on those sites in their spare time. Forbid any use of your company name in social media, and they’ll just create fake profiles that don’t mention you. All that does is hurt your relationship with your employees — it shows you don’t trust them — and you actually give up a great asset. Your employees are your company, and they each have their own personal networks of friends and followers that can expand the reach of your content, messaging, and business in general. So instead of trying to crack down on social media use, give your employees guidelines for smart use. A simple policy is “use good judgment.”