Daily Archives: May 17, 2013

Yahoo May Look to Acquire Tumblr

Yahoo is said to be interested in acquiring social blogging site Tumblr for a reported $1 billion. – The Street

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Marketing and Amplifying Your Events With Social Media – Infographic

Here at Socialized we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systems and many other organizations helping them market and amplify their events using social media. We were able to take one event and generate over 50 million online impressions from 5000+ twitter and Instagram users through the process outlined in our new infographic. From golf-tournaments to fundraisers and product launches guerrilla marketers are using social media to amplify their events, drive attendance and grow their brand. Continue reading

Does Marketing Automation Make You A Superhero Marketer? – Infographic

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers. Continue reading

Creating Good Social Content – Infographic

Everyone is looking to create content that amazes the masses and creates engagement and recognition on social media platforms. Very often, because of time limitations and other pressures, we lose oversight of our postings. Continue reading

Choosing The Most Effective Social Media Platforms – Infographic

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) There are costs involved to maintaining a social presence. It is vital for brands and companies  to market on the right platforms in order to optimize their resource allocation. Continue reading

New York City Impressions – Soho

NYC SoHo c62a4368be2f11e282e022000a1fbc68_7New York City Impressions – Soho – Picture taken with iPhone 4 S and edited with BeFunky and Instagram filters. To see more New York City Impressions, please visit Instagram.

Comments and opinions appreciated.

Warhol’s ‘Four Marilyns’ Fetches $38.2M at Auction

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zAndy Warhol’s 1962 silkscreen painting “Four Marilyns” sold for $38.2 million at Phillips in New York, the top price in a $78.6 contemporary-art sale that concluded two weeks of semi-annual evening auctions. Anna Edwards and Mark Barton report on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

Google Glass: How Facebook and Twitter Are Co-Opting the Device

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFacebook and Twitter introduced tools to integrate their services with Google Glass, the computerized eyewear touted by the search provider as an alternative for Apple and Samsung’s smartphones. Tom Giles reports on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Worst Social Media Advice You Can Get – Part 14 – Don’t Respond To Negative Comments To Protect Your Brand

Don’t respond to negative comments to protect your brand.

If someone has said something negative about your brand, it’s out there — visible to that person’s network or anyone searching for information about your company. And by not responding to negative comments, a small comment can spiral out of control for lack of attention. Admit mistakes when you need to, and share how you’re going to address any issues. Continue reading

Baby Boomers: America’s Greatest Consumer Generation – Infographic

In 2010, there were 98 million Americans over the age of 50. And the number is growing. Yet, most small businesses only market to people ages 18 to 49. Continue reading

A Peek Into Nike’s $100 Million Plan for 2016

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zLorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.

Netflix Dominates Video Traffic in North America

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zDavid Caputo, Co-Founder and CEO of Sandvine, discusses both Netflix and YouTube dominating internet traffic, and the surge for Netflix in the U.S. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

How A Video Is Shared Across Social Networks – Infographic

Optimising your social network takes time. To demonstrate this, “The Like Minded” decided to do an infographic showing how a video they created was shared across social networks, giving us all a valuable insight into their social media process. Continue reading

Online Brand Marketing In 2013 – Infographic

With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn’t help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing. Continue reading