Don’t respond to negative comments to protect your brand.
If someone has said something negative about your brand, it’s out there — visible to that person’s network or anyone searching for information about your company. And by not responding to negative comments, a small comment can spiral out of control for lack of attention. Admit mistakes when you need to, and share how you’re going to address any issues. A simple response can actually turn an angry detractor into an appreciative promoter of your business. For more on how to approach negativity in social media, check out our article, “How to Deal With Negative Nancy’s Comments in Social Media.”