Daily Archives: May 20, 2013

How Consumers Use Social Media To Search For An Attorney – Infographic

A new survey by The Research Intelligence Group has found that 56% of consumers who looked for an attorney in the past year used social media in some way to conduct that search. The survey of 1,000 U.S. adults was conducted in March by the international market research firm on behalf of The Rainmaker Institute. Continue reading

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Optimizing Your Content on Pinterest and Instagram: 8 Data-Based Tips

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zEven though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. Continue reading

Inspiration For The Classroom – Teachers Using Pinterest

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFor three elementary school teachers in San Francisco, Pinterest is a window into other classrooms – a virtual chalkboard where they can view lesson plans and fresh ideas from other educators without leaving their desks.

“The uses are endless!” said Brianna Boedecker, who teaches 4th and 5th graders at Grattan Elementary school. Boedecker was planning her dream wedding on Pinterest when she discovered that she could get ideas for school projects there as well. Continue reading

The Yahoo-Tumblr Deal: Why They Paid $1.1B

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBloomberg’s Dominic Chu explores the $1.1 billion acquisition of the social blogging site Tumblr by Yahoo as CEO Marissa Mayer continues to remake the internet company even as the share price soared by more than 70 percent in the last year. CEO Mayer believes the acquisition will enable Yahoo! to grow its audience by 50%, and grow traffic by approximately 20%. He speaks on Bloomberg Television’s “In The Loop.”

Worst Social Media Advice You Can Get – Part 15 – Respond To Every Negative Comment

Respond to every negative comment.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zAppropriately, the last piece of advice in the series we referenced before is to “pick your battles.” Beware of negative comments that are simply meant to get a rise out of you. Beware of people simply trying to capitalize on your visibility by getting you to respond to their comment, or trolls who just want to cause trouble. Know when it’s appropriate to step back instead of adding fuel to the fire. Continue reading

Moms And Social Influence: Digitally Engaged Moms Part 2 – Infographic

Moms And Social Influence – As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

Yahoo’s Billion Dollar Buy: Is Tumblr a Smart Deal?

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zPaul Sweeny, Director of North American Research at Bloomberg Industries, discusses Yahoo’s purchase of Tumblr and the positive attributes that brings to Yahoo mobile. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)