The Yahoo-Tumblr Deal: Why They Paid $1.1B

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBloomberg’s Dominic Chu explores the $1.1 billion acquisition of the social blogging site Tumblr by Yahoo as CEO Marissa Mayer continues to remake the internet company even as the share price soared by more than 70 percent in the last year. CEO Mayer believes the acquisition will enable Yahoo! to grow its audience by 50%, and grow traffic by approximately 20%. He speaks on Bloomberg Television’s “In The Loop.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s