The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.
Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just a few years ago. We’ve put together the infographic below to highlight the ways in which the marketing discipline is changing and the futuristic new technologies marketers have at their fingertips. Let’s take a look!