Daily Archives: May 23, 2013

Social Media Marketing – If Your Bet Is “Data” You Are Doing It Wrong

Social media has turned into one of the major tools for marketers across industries. Whether you market B2C or B2B, social media is one of the major channels marketers use. Social media appears to be a very complex tool and the majority of those active on the various platforms are still struggling to maximize their efforts and increase ROI’s. Continue reading

Quote

An Analyst…

An analyst is an expert who will know tomorrow why the things he predicted yesterday didn’t happen today. – Laurence J. Peter

5 Trends in European Digital Consumption – Infographic

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data. Continue reading

Professors, Schools And Students: What To Do With Pinterest – Infographic

Tips and hints for Professors, Schools and Students on how to use Pinterest for education. Continue reading

Inside Google’s Top-Secret Research Lab

Bloomberg’s Brad Stone takes us inside Google’s secretive research lab, Google X. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

How Inspiration Powers Social Media Marketing – Infographic

During the history of the human race, we have been pilgrims, wayfarers, explorers and pioneers.  Our feet and minds have carried us far. We migrated out of Africa and spread across the planet in search of food, fortune and, sometimes, just the horizon.  As we traveled, stories were created, told and shared. Our minds seem wired for both travel and narrative.

That’s why few industries are as perfectly situated for social media marketing as travel. Continue reading