We’ve all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.
Over the past 30 days, we’ve led you through the buzzword lexicon — highlighting the most confusing jargon in the digital marketing dictionary. Hopefully you’re caught up and won’t be blinded by glittering generalities the next time someone spouts off about custom activations or refers to himself as a thought leader.
To wrap up the entire series, we’ve put together the infographic below. So if in the past month you read a whole article about a particular buzzword and still don’t quite understand it, you can find some plain-English definitions here, in the style of a “word-a-day” desk calendar. Think of it as a highly clickable, eminently snackable piece of viral advertainment.
Check out the infographic below, and send it to the friends and co-workers with whom you’ve complained about buzzwords. Trust me, we all have.