In communications, the words we use are important. This is especially true is sales and marketing. The wording of our “pitch” can decide the faith of the product we sell. Psychology and marketing go hand in hand for centuries to find ever improved sales and marketing pitches a consumer can’t refuse to acknowledge.
For marketers and sales people certain power words are mandatory to include in all collateral and presentations. Have a look at the infographic below and see what’s behind power words.
Infographic Source: Small Business Graphic Design