The next hurdle businesses face is figuring out a way to actually engage their audience. Without that engagement, it’s difficult to be seen.
The benefits of generating engagement from your audience on social media should not be overlooked.
For starters, social engagement will help strengthen relationships with some of your very best customers. These are the people who already “Like” or “Follow” you on these networks who have taken the time to comment, like or share your posts. By starting a conversation with these social connections, you’ll be able to learn more about the people who shop in your store while also developing a level of familiarity that can help drive referrals and repeat business.
Engagement is also crucial when it comes to getting your content in front of the people who need it the most. On sites like Facebook for example, the level of engagement a person has with a particular Facebook Page can impact the updates from that Page that show up in their newsfeed.
If fans aren’t commenting, liking, or sharing your posts, their exposure to your content could start to decrease. This could have a major impact on your long-term social media success.
Here are a few things you should do to boost social engagement:
- Listen up! If you aren’t monitoring your social activity, you could be missing valuable opportunities to engage your audience.
- Create engaging content. Don’t forget, you need to give to grow.
- Use rich media. Photos, videos, and other types of rich media can drive big-time engagement on every social network.