For a long time B2B marketers believed it is not of advantage to spend time and money in social media marketing. This is another wonderful infographic to show why B2B marketers must do social media marketing.
In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterprise purchaser. View our infographic to learn the facts about B2B, and how buyers like Melissa want to shop.