86% of marketers say social media is important for their business. It’s the ultimate word of mouth. 76% of marketers have integrated social media into their traditional marketing activities, making sure their presence is known. The leading social media sites for companies are Facebook, Twitter, and LinkedIn.
The reasons why companies use these social media sites may be surprising, however. 89% of marketers say they use social networking sites to increase exposure, while only 43% admit to using social media to improve sales. The investment in social media pays off, however, as 62% of companies that spend over 40 hours a week utilizing social media say they can see a difference in their customer base.