Daily Archives: July 21, 2013

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Why Did Google, Microsoft Results Disappoint?

Bloomberg’s Dominic Chu breaks down results from Microsoft and Google and looks at why the companies fell short of expectations. He speaks on Bloomberg Television’s “In The Loop.”

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“The goal of all successful sites should be to drastically increase traffic for a long, reliable, and sustainable period of time. To achieve this you must dedicate all of your time, efforts, and resources towards building a quality and recognizable … Continue reading

The New Purchase Loop For Inbound Marketers – Infographic

is-the-purchase-funnel-dead-infographic_51e97dd405c47The Purchase Funnel developed in 1898, by Elias St. Elmo Lewis, the now familiar pathway customers travel from consideration to purchase, may not be dead but many marketers believe it’s on it’s way out.

The four step process integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action is changing, in a big way. Continue reading

Responsive Web Design: Make Sure Your Site Is Loading Fast Enough Across Devices – Infographic

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Having a website that fits all devices these days is a challenge. While fitting the device might not be so much the problem, the loading time on different devices is a problem.

No matter where, your customers and readers have expectations. If a site on a smartphone takes too long to load, the potential customer might not come back.

Have a look at this infographic and see the problems and the consequences from slow responsive web design sites:

Source: Akamai

Web Traffic: Your Website Is The Headquarter Of Your Business Operations – Infographic

how-to-increase-traffic-to-your-website_51e7693bac959Even in times of social media and blogs, having a good website is still important. See the website as your “headquarter” in your business operations. It is a place where you put all your information for the public to see and from where you distribute to the various other channels.

With that said, your site needs traffic. This infographic gives you an overview on how to do best in acquiring website traffic. For those that are around for a while, the information is not too new, but for those just starting or struggling, it is a good to have one-stop information sheet with valuable tips. Continue reading