Daily Archives: August 6, 2013

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$96B Not Enough: LVMH’s High-End Shopping Spree

From 5-star hotels to iconic coffee houses, the world’s leading luxury products group can’t seem to get enough of the good life. Here’s a look at some of the recent LVMH purchases, with a special glimpse at what’s on the horizon. (Source: Bloomberg)

Creating The Perfect Trade Show Exhibit – Infographic

infographic_wireframe_exhibitco_july2013Hosting a trade show exhibit for your business has numerous advantages. From marketing, social engagement, and branding, building an exhibit can sustain existing customers as well as develop new and loyal ones. Trade shows provide important face-face interaction. It’s no wonder roughly 70% of trade show attendees end up buying one or more products after visiting a booth.

However, if you are attending a trade show you will want to set-up an exhibit that is both appealing to passerby and properly displays your business products. Mapping out how you will create your perfect exhibit as well as what you plan to accomplish at your next trade show will help you and employees maximize your marketing strategies. You may want to have your team select at least three goals, assigning a percentage of importance to each. This will help you learn which products and services should be most visible on the floor. Continue reading

Influence Marketing: Is It Worth Having A Look At It, Yet? – Infographic

influence-marketing--state-of-influence-report-2013_52003f321fdf6Companies are starting to look for  influencers on social media and the web. While there are several platforms trying to measure influence, the accuracy of their results is questionable, at best.

Some of the most popular tools and sites to measure influence are Klout and Kred, among a few others. While Klout is quite popular around social media users, and companies looking for influencers, its ability to measure real influence is limping. In times when it is possible to increase the Klout score with posting “catpictures”, it appears Klout measures usage more than any relevant influence and seems to be far away from delivering a relevant influence score.

However, companies have discovered that real influencers can be of value for marketing purposes. Many have started digging for such influencers and go beyond the scores of any measuring tool and check for relevant content and reach beyond “just posts” on Twitter and Facebook. Continue reading