Daily Archives: August 14, 2013

Social Media Marketing, Brand Awareness: How Victoria’s Secret Cuts Its ROI Short

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFrom time to time I check on my social media marketing and brand management skills and knowledge to see if I can add something. When doing so, one of my tasks is visiting social media platforms of some of the big shots in the social media world and business to see what they do and how they do it. What comes to light is mostly confidence boosting, for me, many other social media marketing consultants and small businesses. Not so much for the huge brand Victoria’s Secret, which I today use as an example on “how to do better”. Continue reading

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Who Will Replace Dan Loeb On Yahoo’s Board?

Paypal Co-Founder and Yahoo Board Member Max Levchin discusses Yahoo’s M&A strategy and Elon Musk’s “Hyperloop” plan with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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Why Icahn’s Betting More Than $1 Billion On Apple

Bloomberg “Street Smart” anchor Trish Regan recaps her interview with billionaire activist investor Carl Icahn about his stake in Apple and calling for the company to use $150 billion for share buybacks. She speaks on Bloomberg Television’s “In The Loop.”

What Consumers Do On Social Media – Infographic

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In the last 5 years, social media has exploded in popularity with both consumers and businesses. But, are businesses taking advantage of the insights they can glean from listening and interacting via social media?

Source: Ciceron

Social Media Presence: Social Non-Tech Executives – Infographic

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Whether a brands social media stand is successful or not depends on many factors. An important one is certainly how “social” the brand’s CEO is. Technology CEO’s are known to hang around on social media, but how about the non-tech leaders?

This infographic shows a list of the 5 most engaged non-tech CEOs on Social Media. Includes stats about Twitter followers, Klout, and other Social Networks used.

Source: Hootsuite