A new report by iProspect has identified for the first time how to target those who are both affluent AND culturally influential…and therefore more powerful consumers. iProspect is calling this person the “Affluencer.” This research provides key insights into Affluencers’ attitudes and preferences to help marketers better understand the demographic group, and to learn how to tap into their authority and influence to help drive long-term customer engagement and success.
Source: iProspect
