Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several features that will improve trend-tracking: Facebook hashtags. How do Facebook hashtag work? Click on a hashtag, and you’ll see: » A feed displaying other people’s hashtagged posts » Related posts on Pages You can also: » Search for hashtags » View hashtags that originated on other sites How marketers can use Facebook hashtags: » Track your “campaign” conversions – Allows you to identify customers who are actively interested in your brand. » Track mobile conversions – Hashtag support for Facebook’s mobile site is now available » Open your Twitter chats to a broader audience – Facebook offers a larger community with which to interact – if posts are public » Seek out related hashtags – Similar hashtags will also appear in search results Tip: Make sure to encourage public postings in hashtag conversions, since only 29% of all Facebook users make their posts public. Are you using Facebook hashtags in your marketing efforts?