Marketers need to be able to deliver relevant and consistent communications across all channels. With the always on, hyper-connected consumer moving seamlessly across devices throughout the day, marketers are turning to a cross-channel approach to put the customer at the heart of their marketing strategy and maximize every interaction opportunity. Experian Marketing Services presents the Australian Cross-Channel Marketing Report. Don’t worry, if you are not in Australia, have a look anyway. Some of this information can be applied to any other country.