This is an interesting infographic about hotel groups on Facebook. However, in my opinion, it is not a good idea to use these numbers and statistics as a measure of popularity. The structures of the various Facebook set-ups don’t allow reliable measures, which might very well be intended. As an example, in these times, career related likes have not much value. Looking at the various sites can give hotel marketers good insight on what is good and where improvements can be made. Have a look.