The modern day marketer has to have an expansive toolkit of knowledge these days. No longer are the times when an agency could get by with an organized account person and a witty copywriter. Nowadays, an agency needs a Swiss Army knife of people with a plethora of skills.
We illustrated the data from a survey by Jeff Rummer for Eloqua Experience 2013 to show what today’s modern marketing team is and the skills they need. Do you agree with the results? What kind of Modern Marketer are you?