Category Archives: Food & Drinks

Brooklyn Brewery Takes Hold in Sweden

Steve Hindy, Co-Founder and President of Brooklyn Brewery, discusses growth overseas and expansion plans in Sweden later this year. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

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Do You Like Seafood? You Might Want To Check This – Infographic

Seafood was sampled from 81 retail outlets in NYC, the DNA of seafood was tested, where at least one mislabeled item was found 39% of the time. Surprisingly (not), it doesn’t look much better in other locations.

Source: Visual.ly

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Hospitality And Social Media: Are Online Reviews Really The Big Bringer? – Infographic

Hotels relying on review sites for feedback is never a good idea. As it turns out, social media is really good for some things, and really bad for others. If you’re using social media and review sites to manage your reputation, you’re too late.

Source: Visual.ly

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Thanksgiving Socia Media Facts – Infographic

So long, spuds. Catch ya later, yams. Go forth and multiply, green beans. The most popular side dish at Thanksgiving, as rated by the number of mentions on Twitter and Facebook in recent months, is a turkey’s best friend: stuffing.

Out of more than 150,000 tweets and updates about “Thanksgiving dinner” collected by the company Viralheat, the starchy mixture was mentioned in more than 38,000. That’s a full 15,000 mentions ahead of its nearest rival, mashed potatoes. Yams get the bronze medal.

Green beans are an also-ran in mentions, but they can at least boast of their popularity on Pinterest — as the most-pinned side dish this year. On the dessert front, pumpkin pie is the winner, edging out apple pie — but not by much.

Meanwhile, the New York Times, NPR and Men’s Health were the most influential accounts to tweet about holiday food. Check out the details below, and let us know in the comments whether social media has influenced your Thanksgiving meal.

Source: Mashable.com

The Realities Of Running A Food Truck – Infographic

Oh food trucks, since when did you start popping up on every corner of every town across America? I know you’re delicious, I know you’re convenient, but sometimes I like my air conditioning.

Mobile eateries started popping up in my hometown, Austin, five or six years ago. Since then there has been an explosion and we now boast almost 1300 of them. Yeah, holly crap. Even in my current city of San marcos, with a population of barely 50,000, we have TWO food trailer parks. Probably over 30 vendors in the city as well. Food trucks seem like they have over-saturated the market, but are they here to stay?

I believe a lot of them will move to brick-and-mortar locations once a big following has been garnered. If other trucks take their place, I do not know. Also, as the economy picks up, many of these empty parking lots and eateries are going to be sold to developers. In my opinion a good economy is not good for our mobile snack shacks. [Via]

Source: Daily Infographic

5 Brands That Understand Marketing on Instagram

5 Brands That Understand Marketing on Instagram.

In the past two years, 100 million people have discovered the filtering joys of Instagram. (Chances are you’re one of them.) And while Instagram is beloved for allowing us to snap and share our personal photos, it’s also begun to amass a following of brands that are leveraging the visually enticing platform to reach new audiences in creative — and effective — ways.

If you’re looking for inspiration on how to get started (or how to grow your current Instagram community with a cool campaign), check out how these five brands are already leveraging the platform well.

1. Free People

The fashion brand, owned by Urban Outfitters, recently attached individualized hashtag cards to its jeans. On the cards, customers were encouraged to take a picture of themselves in the jeans, post the photo on Instagram, and tag it with a specific hashtag. The result: Photos of fabulous jeans circulating not only on Free People’s feed, but their followers’ too. From there, moderators at Free People handpicked photos to publish on its website, turning its consumers into models and engaging with its community in a fun, impactful way.

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2. Comodo

A Latin American restaurant in Soho, New York, Comodo recently created an “Instagram menu” by asking patrons to snap photos of their meals through Instagram and hashtag them #comodomenu. Now, customers (and curious potential customers) are able to search the hashtag to see photos of the restaurant’s offerings, creating a more intimate and engaging dining experience. And whetting a few appetites, too.

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3. Tiffany & Co

Earlier this year, Tiffany launched an Instagram campaign that offered followers three new Instagram filters: Tiffany blue, peach, and black and white. (Who doesn’t want more filters?) Followers were also encouraged to tag photos of themselves and their significant others #TrueLovePictures, which Tiffany featured a selection of on its True Love in Pictures website. The campaign was a great way for Tiffany to provide its followers with relevant, brand-related content, while also inviting them to take part in the experience.

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4. Fashion’s Night Out

This year, Vogue’s Fashion’s Night Out launched an Instagram campaign around its iconic event, Fashion’s Night Out LIVE, that invited people taking part to tag their photos #FNO for the chance to have them published on the event’s microsite and Tumblr. The campaign provided Fashion’s Night Out with great user-generated content, plus a unique opportunity to connect with fashionistas taking part in the event in-person and virtually.

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5. Red Bull

Recently, Red Bull held an Instagram contest that gave away two tickets to this year’s Red Bull King of the Rock Finals basketball tournament in San Francisco. To enter, followers had to take a picture of themselves with a basketball in unexpected, surprising locations and tag their photos #TakeMeToTheRock. The contest not only got followers excited, but also allowed Red Bull to further its reach within the sports community in a natural, but fun, way.

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As you begin to create or amplify your presence on Instagram, focus on creating compelling day-to-day content. As with all of your social media platforms, make sure you’re posting often and with content that speaks to your audience.

And if you’re looking to launch a campaign, get creative! The more inspiring it is, the more your target audience will want to engage with your brand. And don’t forget to incorporate what you’re doing on Instagram across your other social media platforms so your community knows where to find you — and the types of fun content they can expect to find once they get there.

Know any other brands that are using Instagram in interesting ways? Tell us about them in the comments.

Source: Mashable.com

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The Rise Of Mobile Health Management Tools, Smartphones: Smarter Healthcare – Infographic

Extreme smartphone use can certainly lead to strained eyes and stiff necks. That’s the bad news. The good news? The mobile device you just can’t live without can also help facilitate better health in new, more convenient ways than ever before.

How? The rise of mobile health apps and other tools. There are currently about 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile emphasis.

That’s according to the online health care education portal AlliedHealthWorld.com, which pulled information from a variety of sources around the web to show just how much of a positive impact smartphones can have on our well-being.

In fact, if you use exercise apps such as Runkeeper, access health records electronically or participate in wellness gamification programs, you may already be experiencing mobile’s health benefits without even realizing it. One analysis indicates that the number of people who downloaded a mobile health app in 2012 will nearly double to 247 million from last year. What can those apps do? Diet, exercise, sleep and blood pressure are just a few of the many areas covered.

All that usage is leading to mainstream recognition, too. The United States Food and Drug Administration last year began paving the way for mobile apps that ensure health claims pass an approval process before becoming available to the consumer market.

For more on how smartphones and mobile technology are changing health care, check out the infographic.

Source: Mashable.com, Allied Health World

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The Handy Kitchen Cheat Sheet – Infographic

If you are a fan of food and cooking, this might be of help to you. This infographic will help in converting metric numbers.

Source: Everest

A Marketer’s Guide to Pinterest – Video

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Source: MDG Advertising

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The Psychology of Colors – Infographic

Click Image To Enlarge

Ever wondered why McDonald’s, KFC and Pizza Hut have a dash of red in their logos? Because the colour red whets appetite. ET Magazine looks at the many shades of colour that make us see things differently.

Source: ET Magazine, About,  Visual.ly

Share The Buzz – Video

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Open Table, 15 Million Reviews By Verified Diners – Infographic

OpenTable has generated more than 15 million restaurant reviews, the company announced Wednesday.

Launched in 2008, the OpenTable Reviews program publishes a list of restaurant reviews given by the site’s members; it includes thousands of eateries across the United States, Canada and the United Kingdom. Users can submit an online feedback form after dining at a restaurant they booked through OpenTable.

The company emphasizes that only diners who have honored an OpenTable reservation are invited to provide a review.

“Only reviews by verified diners are published,” spokesman Matt Garcia told Mashable in an email.

To mark the occasion, OpenTable is sharing an infographic, below, that illustrates its diner review trends and behaviors since the program’s debut.

Recently, sites such as TripAdvisor and Yelp have experienced problems with fake reviews.

Founded in 1998, OpenTable provides free, real-time online restaurant reservations, and guest and reservation management solutions for restaurants.

Source: Mashable.com, Open Table

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Personal Finance, Retirement And Roth IRA Explained In Beer – Infographic

Yes, sometimes the topic of personal finance is a bit dry. But personal finance explained in beer? Now we’re talking.

If you were to put a buck a day away into a Roth IRA, for example, you’d have enough to buy 2 million ounces of beer by the time you retire. In fact, you’d have enough money to drink more than a six-pack a day for the rest of your life, at least according to this infographic below.

Of course putting away that much booze every day would probably affect your lifespan.

Source: RothIRA.com, Mashable.com, coolinfographics.com

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Got Milk? What Do You Know About Milk? – Infographic

How much do you know about milk? Prior to this infographic, I must admit that my knowledge was pretty limited. I drink milk occasionally, at best. I probably eat an average of five bowls of cereal a year and drink a few glasses a month. My brothers, on the other hand are the complete opposite. They devour cereal like it’s going out of style. The two of them probably average a gallon a day. Which is a half gallon a day per brother. Yikes!

Now for some milky knowledge. Milk hits your grocery store in just two days, making it the freshest beverage. Humans over 9 years of age should drink 3 glasses of milk per day, which means I better get to the grocery and up my milk intake. Milk is also an excellent source of calcium, riboflavin, vitamin d, phosphorus, vitamin b-12 and many more. These health benefits just can’t be beat! Lets drink some milk, preferably with some cookies.

Source: Daily Infographic, Dairy Council of California

Infographics Updated

Gender Marketing – Consumer Differences Between The Sexes

Moms Are The Biggest Brand Boosters

Quick Start Guide For Social Marketing On The Big 3

Facebook vs. Pinterest On Twitter

Blogging is Like Sex

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Maximizing Millennials – How To Manage Gen Y

The iPhone Turns 5 – A Success Story

RIM’s Dramatic Losses – The Blackberry Is In Danger Of Extinction

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