Category Archives: Sport

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See also: A Peak At Some Super Bowl Ads 2013 – Videos Advertisements

The Business Side Of The Super Bowl – Infographic

Super Bowl Sunday is nearly upon us. With the big game a few days away, we put together an infographic looking through the business side of the biggest sports day of the year. Continue reading

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It happens pretty much every year: The price of a 30-second commercial spot during the Super Bowl, the pinnacle of the professional American football season, climbs to a new record high. For this year’s game, to be broadcast on Feb. 3, … Continue reading

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Social media is buzzing in anticipation of Super Bowl XLVII. Networked Insights analyzed the top themes and conversations happening on social media on this new infographic.

Soccer Is Life: Playing Against Lionel Messi? Get Ready – Infographic

Are you playing against Lionel Messi soon? Here is a graphic display of the 91 goals scored by Lionel Messi in 2012: From where and to where. Get ready!

Source: Visual.ly

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Cosmos Comeback – The New York Cosmos And Erik Stover Have Their Hands Full

When ever The New York Cosmos showed up on the door step of soccer they turned heads. People were watching. That was certainly true the first time around, in the 70’s and 80’s, and it is still true now. For many, the Cosmos are the birth giver for American soccer and a look at American soccer history clearly confirms that view. While there has been soccer before the Cosmos, the club created a major buzz in the 70’s when a number of super stars in Cosmos colors roamed the fields in the United States and stunned the masses. Pele, Beckenbauer, the late Giorgio Chinaglia and many others that played for the club are unforgotten heroes for New York City soccer fans and the entire soccer world.

Read Also: Remember the Cosmos, From July 2011

Today, things for the history rich soccer club are different. After disappearing in the mid 80’s, the club and brand rested in a drawer. Other new soccer clubs tried to step in and help the sport thrive in the United States. A couple of years back, an English business man bought the rights and attempted to bring the Cosmos back into professional soccer and the MLS. While the soccer part of the attempt more or less failed, it created considerable buzz and indeed brought the brand back to life. The Englishman sold the club to new ownership and since then new signs of life can be registered. This time, the signs show the necessary seriousness and means.

Read Also: From The Irish Examiner 07/2011 – How Cosmos Could Conquer The World

On November 8th, Erik Stover was introduced as the club’s new COO. Erik Stover is a long time professional in the industries of sports and soccer and has shown his abilities before with the other New York soccer club, Red Bull New York. Listening to Stover’s words and looking at the activities around the club, there is no doubt that this time the Cosmos will re-emerge and take an important part in American soccer. This might not be a process of a year or two, but the  club now has the means to create a major U.S. soccer and business force.

The New York Cosmos are not only a soccer club. Also unforgotten are the pictures of the 70’s and 80’s super stars of all ways of life associating themselves with the Cosmos. The club stands for entertainment, multi cultural life, business, global flair and doing things the New York City and American way. Without denying the accomplishments of other sports franchises, there is just no other that can match its characteristics and opportunity better to New York City and America. A fact that was true 30 years ago, and still is.

The New York Cosmos, Stover and his staff will have their hands full in dealing with the expectations, opportunity and the responsibilities this club has. There is much more behind this  than just revitalizing a soccer club. Good luck, the soccer world is watching, again.

Soccer vs Football, Also Called Football vs Carry-The-Ball – Infographic

Soccer vs Football, also called Football vs Carry-the-ball – Always keep the humor!

Soccer vs. Football

  • 700 million people watched the last World Cup
  • 111 million people watched the last Super Bowl
  • $177 million is the estimated visitor spending at the last World Cup
  • $153 million is the estimated visitor spending at the last Super Bowl
  • The average cost for a 30-second commercial in the U.S. during the last World Cup was $250,000
  • The average cost for a 30-second commercial in the U.S. during the last Super Bowl was $3 million
  • 41 percent of people re-watch the ads
  • The main method of advertising during the World Cup is Kit endorsements
  • XANGO is the first company to sponsor a MLS (Major League Soccer) kit
  • Each team in futbol has 11 players on the field
  • Each team in football has 11 players on the field
  • There are 798 total professional futbol players in the U.S.
  • There are 1,696 total professional football players in the U.S.
  • The size of a futbol, field averages 120 yards long by 80 yards wide
  • The size of a football field is 120 yards long by 53.3 yards wide
  • The average futbol, or soccer, player runs an average of 4.3 miles a match
  • The average defensive back in football can deliver 1,600 pounds of tackling force
  • From start to finish the total time of a futbal match averages 109 minutes, 68 minutes of which is actual game play
  • From start to finish the total time of a football game averages 187 minutes, 11 minutes of which is actual game play
  • There are 2.5 goals scored on average during a futbol match
  • There are 44 points scored on average during a football game
  • Futbol averages 11.5 fouls per match
  • Football averages 8.6 penalties per game
  • Samuel Eto’o Fils is the highest-paid futbol player in the world and makes $28 million per year. He plays for Inter Milan
  • Peyton Manning is the highest-paid football player in the world and makes $23 million per year. He plays for the Indianapolis Colts
  • The average U.S. futbol, or soccer, player makes $100,000 annually
  • The average U.S. football player makes $1.9 million annually

Sources: ESPN.com and MLSsoccer.com

Sports Fans And Digital Media – Infographic

With the fecundity of digital media such as social networks, online content sites and web video, 2012 is a terrific time to be a sports fan. Content abounds, highlights proliferate and there’s never a shortage of takes, opinion or commentary — sensible or otherwise.

No matter our sport of preference, Twitter, smartphones and other products of the digital age play a larger role than ever when it comes to consuming and following the games we love. We all know our own personal digital routines, but how do sports fans as a whole interact with digital and social media? How many are hardcore, and how many just follow along casually? Where do they go for news and updates?

Burst Media recently took a survey to find out and the results are displayed in the infographic below. The findings are based on a pretty small sample size of about 530 fans, so should be taken with a healthy dose of salt. Nonetheless, this is some interesting food for thought.

According to Burst’s survey results, fans between the ages of 18 and 35 use social media to follow teams and players more than to actually comment on news or share links and other content. Both men and women said they go online for sports content a few times per week, although more than one in 10 men do so several times per day. More than half of serious fans, meanwhile, use tablets or smartphones to supplement their experience while watching sports on TV.

For more findings, check out the full infographic below. Then, in the comments, let us know how it compares to your own digital sports consumption experiences and observations.

Source: Mashable.com

Felix Baumgartner’s supersonic freefall from 128K – Mission Highlights – Video

Felix Baumgarnter’s jump made us all hold our breaths, this Red Bull commercial relives the historic feat in just a minute and a half.

Soccer, That Beautiful Game, Eases Hypertension | Playbook | Wired.com

Soccer is more than a beautiful game — it’s good for your heart, too. A European study found three out of four hypertensive men who played the game two hours a week saw their blood pressure fall to healthy levels in six months. Photo: toksuede/Flickr

Soccer, That Beautiful Game, Eases Hypertension | Playbook | Wired.com.

The beautiful game just got a bit prettier.

A study out of Europe has shown that playing soccer might be the best way for men with hypertension to improve their blood pressure and decrease the risk of stroke while keeping fit. The study adds to our understanding of the game’s health benefits.

We’ve long known exercise brings all kinds of medical benefits, and Peter Krustrup of the lab of Sport and Health Sciences has long studied the effect of soccer on cardiorespiratory capacity, metabolic fitness and muscle and bone strength. He and his team have compared the sport to running and weight training because it is estimated that some 400 million people play it worldwide.

Their work has provided insight into the benefits of different exercises. Jogging was effective for losing fat and improving cardiovascular health, while strength training promotes musculoskeletal adaptations like posture, balance, strength and bone mineralization. Soccer, on the other hand, provides all of those benefits.

“Soccer is very effective both in terms of cardiovascular and musculoskeletal adaptations,” said Krustrup. “Soccer is an intense, variable, all-in-one training.”

Building upon that, the latest research by Krustup and researchers in England — where almost one in three men has hypertension — and Denmark found the game helps prevent cardiovascular disease in middle-aged men with hypertension. Three out of four hypertensive men in the study saw their blood pressure fall to healthy levels after six months of soccer.

“Playing soccer scores a hat trick for men with hypertension,” Krustup said. “It reduces blood pressure, improves fitness and burns fat.”

Although everyone knows exercise can reduce blood pressure, there’s been little exploration of the best activity to prescribe. Krustup was interested in determining whether soccer, the world’s most popular sport, might be especially effective.

It should be noted that his study was financed by the Danish Soccer Federation, along with the FIFA Medical Assessment and Research Center and the Danish Heart Foundation. So it’s no surprise that it would focus on soccer. But it’s also worth noting that soccer is far more popular than, say, basketball or American football, and Krustup says he wants to investigate these “intermittent team sports” in the future.

In his study, published in Medicine and Science in Sports and Exercise, Krustrup and his team gathered 33 men aged 33 to 54 with mild to moderate hypertension and divided them randomly into two groups. One participated in two one-hour sessions of soccer training each week, while the other followed the advice — get active, eat well — typically offered by a general practitioner.

The groups were tested at three months and six months to determine their blood pressure, body fat, oxygen intake and other factors. The soccer players saw their average mean blood pressure reduced by 10 mmHg, twice that of the control group. Their maximum oxygen uptake and exercise capacity rose 10 percent, and their resting heart rates was lowered by eight beats per minute. Body fat dropped by an average of two kilograms, and they were found to be less tired during exercise than those in the control group, though it isn’t surprising that the people who enjoyed intense workouts for six months were fitter.

“The magnitude of response was impressive,” Krustrup said, “with reductions of 13/8 mmHg which is somewhat more than the average effects seen after endurance training for hypertensive men, like running (7/5 mmHg) and much more than what has been reported after strength training.”

Those in the control group also saw lower blood pressure, but the improvement was not nearly so pronounced, nor did they enjoy any of the other benefits the soccer players did. The next step calls for studying how soccer affects the heart’s structure and function.

Source: WiredNews

AIG + All Blacks: Sharing a Vision of the Future

Victoria’s Secret PINK Store Opening at Cowboys Stadium | NBC 5 Dallas-Fort Worth

Victoria’s Secret PINK Store Opening at Cowboys Stadium | NBC 5 Dallas-Fort Worth.

How `bout them undies?

Victoria’s Secret will open a PINK store at Cowboys Stadium in Arlington that will feature the limited-edition PINK NFL Collection, most of which is expected to promote the NFL’s most valuable team.

While the Victoria’s Secret line isn’t new to the NFL, Cowboys, or even the Texas Rangers (who have their own PINK line), the company said it’s the first time they have opened a store inside a professional sports venue.

A ribbon-cutting ceremony is scheduled for Oct. 1, just hours before the Cowboys host the Chicago Bears.  On hand will be Victoria’s Secret models Elsa Hosk and Jessica Hart along with Dallas Cowboys executive vice president of brand management, Charlotte Jones Anderson.  The group will then unveil the line of co-branded women’s items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Ladies, you don’t have to go to the stadium to get your gear however. The limited edition Cowboys Collection items will also be available in Victoria’s Secret stores throughout North Texas and online at victoriassecret.com/pink/dallas-cowboys.

Forbes magazine this month named the Dallas Cowboys the NFL’s most valuable team for the sixth consecutive year, worth more than $2 billion.

Gotta Keep The Humor, Dallas Cowboys

Here is the original tweet:

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Celebrity Endorsement 2.0 – Infographic

Celebrity endorsement. From hip-hop moguls to Hollywood heartthrobs, these days you can’t turn around without seeing a famous face plugging the latest product.

However, there’s a growing trend among the showbiz elite that sees celebs taking control of the brands they endorse and way they connect with fans. Young, wealthy and very well connected, this new generation of entrepreneurs are harnessing the power of the web to re-write the product promotion rule book.

We thought we’d look at this group of savvy celebs and compare how the major players are breaking the mould and lending their online influence to some of the world’s most exciting new brands.

How does king of tech Ashton Kutcher stand up against kitchen crusader Jamie Oliver? How are Gaga and Bieber using Twitter to boost their fortune?

Keep reading to find how the web’s most influential celebs are harnessing their star status to influence the way we shop.

Source: vouchercodes.co.uk, visual.ly

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Most Sponsorable Players Of The U.S. Open – Infographic

The U.S. Open is among the most high-profile events in tennis. It’s a big deal for players who are looking not only for a major championship — but also to improve endorsement potential.

While nothing can replace the marketability of competitive success, athletes’ social media profiles are more relevant than ever.

So which U.S. Open stars are most attractive? SponsorHub thinks it has the answer. The company uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers.

SponsorHub’s findings: Roger Federer doubles as the top-ranked player in men’s tennis and the sport’s most marketable star. Serena Williams is just the fourth-ranked female tennis player in the world, according to the WTA, but is actually the most sponsorable. The full top 10 list of most-sponsorable tennis players is an even split with five men and five women.

Athletes are no longer the only ones whose social influence can lead to brand partnerships. Evian water brought three popular Instagram users to the U.S. Open, paying them to shoot and post behind-the-scenes photos to the brand account for a day.

SponsorHub recently applied this same formula to rank Olympic athletes.

Source: Mashable.com, SponsorHub