Category Archives: Statistics

The Chance A Startup Business Will Fail – Infographic

Blame it on the media when people seem to think that their hot tech startup will make them a billionaire by their mid-20s.

Being a startup ourselves, we are very interested in the factors that contribute to a startup’s success, so we created this infographic on the chances that your startup will fail or succeed. This also includes some research on projections for the best sectors to start your new business. Continue reading

Digital Marketers: Don’t Discount Baby Boomers And Seniors – Infographic

Living in a digital age, Americans are accustomed to rapid advances in technology.  With most toddlers fully capable of working smartphones and tablets, the youngest generations of U.S. children are being raised on advanced technology.  Seemingly without limits, the digital revolution continues to grow exponentially. Continue reading

(P)information And Demographics For Brands On Pinterest – Infographic

Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Continue reading

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Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading

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Instagram is in the news for all the wrong reasons. After announcing new terms, the service experienced a huge drop in usage and visits. The infographic below was created by wishpond and includes numbers and statistics from before the change … Continue reading

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Google+ celebrated nearing the end of its first full calendar year as a social network by publishing this infographic displaying highlights about the network achieved in 2012.

China’s Online Population Rises By 51 Million in 2012

China’s Online Population Rises by 51 Million in 2012.

China has added 51 million new internet users in the last year, the Associated Press reports citing data from the China Internet Network Information Center.Compared to 2011, China’s internet user population rose 10 percent, bringing the total number to 564 million. That’s more than the entire population of Russia and the U.S. combined. Continue reading

52 Million People Uninsured: Health Insurance Facts – Infographic

Insurance in general is a complicated subject with many ever-changing parts. Health insurance is one of the most popular (if not the most popular) types of insurance in America today and directly affects the life of every person in this country. In the infographic below, you will find some not so well known statistics and facts about health insurance and healthcare today.

SOME OF THE HIGHLIGHTS

The U.S. spent 2.47 trillion dollars on health care in 2009 and it is being projected that it will spend 4.5 trillion dollars on health care in 2019.

41% of working age Americans either have medical bill problems or are currently paying off medical debt. Medical bills are a major factor in more that 60% of the personal bankruptcies in the United States. Of those, 75% of them involved individuals that actually DID have health insurance.

Over the last decade, the number of Americans without health insurance has risen from about 28 million to about 52 million. Today, 18% of Americans are uninsured.

Women pay approximately 30% more for health insurance.

Source: Enhance Insurance

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How To Use Big Data For The Retail Industry – Infographic

Retailers already know how to use customer data to run their brick-and-mortar operations. And they’ve been digging through reams of website analytics for at least a decade now. But data didn’t really get “big” until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.

Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities around leveraging Big Data, and how can retailers put together a plan to harness its power?

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Business And Information: Why Your Business Should Work With Information Graphics – Infographic

We live in an information-saturated world. For your business to succeed, you need to capture and hold the attention of customers long enough to get your message across. The big question is how do you get your message noticed, understood and retained? The answer is simple – leverage the superior communication powers of information graphics.

Source: Kapdesign

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Business: Why Startups Fail – Infographic

Building a successful business is every entrepreneur’s goal – but only 1 in 12 succeed. Why do startups fail? The Startup Genome project analyzed data from 3,200 companies and came up with some answers. At the core of any successful business are two things: a good product and a large market for that product. In other words, a startup should be able to scale. And to scale properly, it must balance the growth of five core dimensions: customers, product, team, business model, and funding. The dominant reason for failure: premature scaling of one or more of those dimensions. View the infographic for more!

Source: Visual.ly

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Sales: Lead Response Management – Infographic

Congratulations! Someone is interested in your product. Maybe they filled out a web form or mentioned your brand in a tweet. Regardless, if you’re in sales, it’s time to pounce.

But how quickly? What days and times are best to follow up on leads? How persistent should you be before it’s no longer worth your time?

James Oldroyd, PhD of Ohio State University, and David Elkington, CEO of InsideSales.com, conducted research on three years of data from companies that deal with web-generated leads. They found that timing is key. The likelihood of making a sale drops off dramatically more than five minutes after initial contact.

See their other insights in the graphic.

Source: Mashable.com, inside sales

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Comic-Con: Films With The Most Social Buzz – Infographic

Last week’s Comic-Con continues to generate buzz in the entertainment industry (although these days, it has to compete with The Dark Knight Rises). Specifically, let’s take a look at most-discussed films at Comic-Con 2012.

Iron Man 3 reigned victorious, following its presentation late Saturday afternoon — and would Tony Stark have it any other way? Although Robert Downey Jr. entered Hall H like a rockstar, the real showstopper was Sir Ben Kingsley. Exclusive footage confirmed that he will be playing the Mandarin villain in the last installment of the Iron Man trilogy.

Superfans of the comic book were also pleased to hear Shane Black, who takes the helm from John Favreau for this lastest film, tell audiences that Iron Man 3 will go back to Tony Stark’s roots and reveal the mythology of the famous character’s alter ego.

Man of Steel is the latest reboot of the Superman story, from Warner Bros. The studio screened the official trailer exclusively in Comic-Con’s Hall H, but audiences can also catch it in theaters prior to The Dark Knight Rises.

Source: Mashable.com, WaytoBlue

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How And When to Get More Likes And Shares On Facebook – Infographic

If you’re looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person.

Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.

Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.

Meanwhile, posts with a high number of self-referential words such as “I” and “me” get more likes — a tactic that doesn’t work well on Twitter.

“Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it,” Zarrella told Mashable. “On Facebook, visual content does especially well. It’s also important to be passionate, not neutral.”

This means that both positive and negative posts tend to do well with engagement.

Timing is also key. Updates posted later in the day (Eastern Time) bring in more shares and Likes, but they tend to peak around 8 p.m. Shares trickle off around the end of the work day (6 p.m.).

“Publish when others aren’t, such as later in the day and on the weekends,” Zarrella advised.

For example, Facebook posts that go up on Saturdays and Sundays tend to get more Likes than those during the week. Similar to Twitter engagement, Facebook posts do better earlier in the week than later: Thursday is the least active day for Likes…Read More

Source: Mashable.com, Dan Zarella