Tag Archives: Advice

Worst Social Media Advice You Can Get – Part 13 – Don’t Let Your Employees Use Social Media

Don’t let your employees use social media.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFirst of all, it’s useless to try to keep your employees from using social media. Even if you block social media sites on their computers, they’ve got their smartphones. Move your office to a dungeon with terrible cell reception, and your employees can still go home and get on those sites in their spare time. Forbid any use of your company name in social media, and they’ll just create fake profiles that don’t mention you. All that does is hurt your relationship with your employees — it shows you don’t trust them — and you actually give up a great asset. Continue reading

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Worst Social Media Advice You Can Get – Part 10

You can outsource your social media.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zSocial media is a way for you to communicate with your audience, which means it not only needs to be your voice, but the content of the conversations you’re having need to also be based on your expertise in the industry. Not just anyone can talk about the challenges and trends your customers face, especially if you’re in a niche industry. Continue reading

Worst Social Media Advice You Can Get – Part 9

The more you publish, and the more sites you’re on, the better.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zSimply having a presence on multiple sites and spraying your content as much as possible won’t work. Yes, more content is better because it gives you more valuable social media fodder, but you need to make sure all that content is high quality; Continue reading

Worst Social Media Advice You Can Get – Part 8

Your prospects aren’t using social media, so you don’t need to be there.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zFirst of all, your prospects are using social media. According to Pew Research Center, 69% of adults use social media. Do you think none of your prospects are included in that majority? If the stats aren’t enough to convince you, try out any social network’s advertising targeting platforms (you can often go through the targeting process without launching an ad and spending money) to see how many people on each site actually fit into your target market. Continue reading

Worst Social Media Advice You Can Get – Part 7

Include popular hashtags in your tweets to get more exposure.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zThere was a time when hashtags were used as a great way to organize tweets. In fact, it’s still great for specific campaigns or events so a group of attendees or participants can share and monitor content related to that campaign/event. But when it comes to topic-related hashtags (e.g. #marketing #boston), people don’t really monitor those hashtags, so your organized content is not reaching a new audience. Continue reading

Worst Social Media Advice You Can Get – Part 6

Send an auto DM to all your new followers.

Whether you want to thank them, tell them to visit your website, or anything else, please please please don’t send an auto direct message (DM) to every new follower you get. Auto DMs are incredibly impersonal and perceived as spam by most. Sending auto DMs not only seems inconsiderate, but it also makes you look like a complete newbie who doesn’t understand social media etiquette. Continue reading

Worst Social Media Advice You Can Get – Part 5

You can automate all of your updates.

Social media can be time consuming, so the automation of your updates is, of course, appealing. But the tough reality of social media is that it’s all about people talking with people, and people can easily see through crap. Especially automated crap. Automating all your updates (and believe me, people can tell) screams “I don’t care about actually being here. Just come read my content.” While it’s okay to automate some content publishing (for example, your latest blog articles), you still need to support that with real conversations and interactions with your network. Continue reading

Worst Social Media Advice You Can Get – Part 4

Social Media Is The New SEO

Max Logo Thumb 100 8625130397_dc524b1105_tIf we’re talking buzz words, then yes, social media is the new SEO. But social media, in terms of function and strategy, does not replace SEO. Continue reading

Worst Social Media Advice You Can Get – Part 2

Focus on Facebook …

… or LinkedIn … or Twitter … or social network XYZ. Yes, you should want to focus your social media marketing efforts, but at the same time, no single social media site is the Holy Grail. Experiment with a few sites, determine where your audience hangs out, and focus on the few that are the best fit for your company. Continue reading