Tag Archives: Audience

Social Media: Building Your Audience – Infographic

simple-strategies-for-building-audience-on-social-media_5214dc0c7bb43

 

Here are some simple strategies and tips to make your social media presence grow. Remember that social media success doesn’t happen over night; be committed to do it properly and the ROI will come.

Source: Digital Information World

Advertisements

Content Marketing: If You Have Nothing To Show, You Won’t Have An Audience – Infographic

Sweet Shop IGIf a brand has nothing to show, the brand won’t have an audience.

Creating and having content is mandatory when brands and businesses want to be successful with digital and social media marketing.

This infographic shows how marketers are using content to make their brand a box office smash.

Source: Content Plus

Blogging: Create Brand Awareness And A Wider Audience – Inofgraphic

blogging-an-option-to-reach-a-wider-audience-and-create-brand-awareness_51e7d26aa51b7This is an infographic about blogging and what it can do to reach more customers and increase your brand’s awareness.

A blog is an in demand and easy to use platform for sharing information with your target customers.

Have a look at the infographic and see what your business can gain from having a blog.

Source: Blog Your World

Tablets Swallow Up The Market – Infographic

the-sharp-rise-of-the-tablet_51d2b95ab358a

 

 

The growth curve for tablet sales has been extremely steep – tablet sales outstripped desktop and notebook sales in Q1 2013.Here’s the latest infographic illustrating the rise of the tablet audience

Source: ThinkingJuice

Online Video Performance: Maximizing Audience Engagement – Infographic

MaximizingAudienceEngagement_51d1e28252a11

 

Video content is getting bigger and bigger on the net, and so is consumption. However, just posting a video of low quality does not cut it. If your video content has flaws, it will likely harm your return rather than help.

Have a look at this infographic about “Maximizing Audience Engagement”: How Online Video Performance Impacts Viewer Behavior

Source: Akamai

Social Media For Business: It’s A Never Ending Marathon – Infographic

To be social media savvy, businesses need to define their social media goals, know their online audience and realize that social media is a marathon, not a sprint. Continue reading

Online Marketing Strategy Tip – Engage Your Audience

The next hurdle businesses face is figuring out a way to actually engage their audience. Without that engagement, it’s difficult to be seen.

The benefits of generating engagement from your audience on social media should not be overlooked. Continue reading

Worst Social Media Advice You Can Get – Part 10

You can outsource your social media.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zSocial media is a way for you to communicate with your audience, which means it not only needs to be your voice, but the content of the conversations you’re having need to also be based on your expertise in the industry. Not just anyone can talk about the challenges and trends your customers face, especially if you’re in a niche industry. Continue reading

Video Marketing: Video vs. Text – Infographic

Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the “video marketing” flavoured pie. Some even try to bake their own. Here’s why… Continue reading

Aside

Top 10 Retailers On Social Media Sites. – 175 million. On average, that’s how many tweets were sent, every day, in 2012. The total number of tweets sent since the site launched just seven years ago is in the hundreds … Continue reading

What’s Your Mobile Development Path? – Infographic

choose-your-mobile-development-path_50bce07c8e89b

Choosing the right path for mobile app development is a very important decision, and it can involve multiple approaches based on the app and your target audience. To help get a better understanding of the options and benefits of different mobile app dev strategies, we’ve created this helpful infographic that you’re free to view and share.

Source: Visual.ly

 

The Cost Of Poor Web Performance – Infographic

The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and failure.

Research shows that most expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience.

In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually.

Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

Source: Mashable.com

How To Build An Audience For Your You Tube Channel – Infographic

YouTube recently announced which contracts for its funded premium channels — featuring programming from chef personalities to The Wall Street Journal — are up for renewal and which are not. The video-sharing platform also said it will be adding new channels to the mix this year.

The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.

About 86% of survey respondents said they upload three or fewer videos each week, which places more emphasis on engagement rather than quanity.

“YouTube creators upload three or fewer videos a week, but are still spending a serious amount of time cross-pollinating their content across social channels,” a FanBridge spokesperson said. “Anyone looking at advertising on YouTube or brand marketers thinking about sponsoring a YouTube network would also be interested to see what to look for when comparing possible channels to get involved with.”

The infographic also shows channel owners are promoting videos on other platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email.

“YouTube channel owners can control email, but it’s harder to do so with social network communications,” the spokesperson said. “This means there is an opportunity for people to keep track of user base by using email and engage with them there too.”

Check out the full infographic below for more, then let us know what you think in the comments.

Source: Mashable.com

Social Media Engagement Is A Real Metric – Infographic

Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent?

Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space.

So is it all a waste of time?

Not at all. Those breadcrumbs add up. If even a small percentage of your audience interacts with each and every one of your posts, over time your impact will reach a very sizeable chunk of your network. The key part is you have to keep pushing, putting one tweet in front of another.

This infographic from Social Bakers takes a closer look at why engagement is a real metric in social media.

Source: Social Bakers, Media Bistro

Twitter Marketing: What Results Should You Expect – Infographic

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect?

We wanted to know, so we analysed tens of thousands of tweets sent through Sign-Up.to’s Twitter marketing tools in the first seven months of 2012 to find out the answer. Then we compiled the results into this handy infographic.

In it we look at average click through rates (CTR) from tweets and how this varies by number of followers, day of the week and time of tweet.

As you’ll see, there were some interesting results. We found the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. We also found that clicks tend to increase later in the day, peaking at around 6pm.

Source: Sign-up.to