Tag Archives: Automation

Marketing Automation Is Sales Automation – Infographic

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Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern sales department as well. Companies that implement the solution for their marketing teams soon discover that automation extends well beyond the boundaries of marketing.

Source: Pardot

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Apple Missing Out on Personal Automation

Elevation partners Managing Director Roger McNamee discusses Apple innovation and iOS7 with Emily Chang at the Bloomberg Link Next Big Thing Summit in Half Moon Bay, CA on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Modern Marketing: A Bold New Frontier – Infographic

The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments. Continue reading

Does Marketing Automation Make You A Superhero Marketer? – Infographic

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers. Continue reading

Digital Marketing: Automation in the Age of Personalization – Infographic

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.

In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past. Continue reading

Marketing: Can You Rock Social Media In 30 Minutes A Day? – Infographic

What do you think? Do you believe you can rock social media in only 30 minutes a day? Check the infographic and let us know in the comments.

It’s no surprise that social media takes up a larger part of a marketer’s day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of control, leaving many marketers drowning in the increased time and investment required. Continue reading

Using Trade Shows In Your Marketing Strategy – Infographic

Are trade shows part of your marketing strategy?

With executive decision-makers consistently ranking exhibitions as their “number one” choice for obtaining purchasing information, according to Oxford Economics, you probably should be.

While trade shows can yeild big results for exhibitors, many are not using trade shows to their full potential. In an article yesterday, our own Jenna Hanington explained how marketers are missing opportunities at trade shows and how marketing automation can help.

Today we have put together an infographic illustrating the main points of yesterday’s article and how marketing automation can help marketers take the exhibitions to the next level!

Source: Pardot.com

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The Secret To Great Marketing – Infographic

I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes.

Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation.

Until now.

You’re not alone

Today, thousands of companies have blazed the path to success. While this is useful in its own right, when combined with a marketing platform that enables sharing of best practices and pre-built programs, the result is a powerful network that simplifies the marketer’s world, surrounds them with other great marketers, and helps them get to the results they need faster.

We call this concept the Marketing Nation.

The Marketing Nation combines the ability to exchange best-practice programs with a robust community for sharing ideas, along with a growing army of consultants and experts, a broad ecosystem of verified partners, and thought leadership and knowledge from experts. In other words, it’s everything a company needs to go from “good” to “great” with their marketing automation investment.

Learn more about how the Marketing Nation does this by downloading our eBook, The Marketing Nation: How to Use the Power of the Network to Succeed.

Why a nation?

You may be wondering, why we do we call this the Marketing Nation? Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history.

In this definition, a nation has no physical borders. Instead, members of the Marketing Nation are marketers united around a common goal of shared success and empowerment.

Are you ready to join the Marketing Nation? Here are two great ways you can participate:

The secret agent’s guide to the Marketing Nation

OK, so the Marketing Nation isn’t really a secret. But we wanted to have some fun with the idea that the Marketing Nation brings together everything a company needs to drive their marketing platform success. Kind of like a secret agent’s toolkit.

Source: Marketo