Influence Marketing for B2B and Advisory by @insight180 – Influence Marketing Is…Although a potentially “hot t… http://t.co/TXdiJPrzAq — Social Media Today (@socialmedia2day) June 19, 2013
If you have ventured into the world of content/inbound marketing you will know that it is a time consuming and long term commitment, and even though the investment is well worth it, (precisely a 62% reduction in the cost per lead from inbound vs outbound marketing) there is still the issue of time, and lack thereof!
If you haven’t yet ventured into content marketing, be very ashamed and stop acting like a granny, it’s 2013. Continue reading
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results. Continue reading
With so many concerns about the current economic climate, allocating resources and planning a budget have become increasingly important. Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets. Continue reading
Posted in Business, Infographic, Marketing, Technology, Video
Tagged 2013, B2B, Budgets, Content, Marketing, Spending, Video
Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading
This infographic walks through a day in the life of a modern B2B sales rep, highlighting the challenges that pop up along the way. B2B sales are often complex, time-consuming, and frustrating. Conditions can change at a moment’s notice, and sales reps end up spending more time on internal activities and preparation than actually selling to customers. Thankfully, now there’s a solution that helps streamline sales complexity and makes sales reps’ lives easier: sales playbook software.
Source: Visual.ly, qvidian