Tag Archives: B2B

What To Know About LinkedIn: 22 Amazing Stats And Facts – Infographic

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Did you know that there are 1.5 million groups on Linkedin? That’s 1.5 million different business niches represented among the 238 million Linkedin Users. That gives any B2B marketer a great opportunity to find and market to their target market on Linkedin.

Source: Wishpond

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B2B Marketing: Budget Allocation For 2013 And Beyond – Infographic

b2b-2013-and-beyond_5202b1458a395Marketing budgets were and are the most important budgets for businesses. Even with the rumors that the economy might experience a hick-up, B2B marketers are looking to increase their budgets.

Content marketing and further expansion into social media is on top of the list for B2B marketers.

Have a look at the infographic and see what B2B marketers are up to

Source: Ambassador

Social Media Marketing For B2B Marketers – Infographic

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Social Media is one of the most successful marketing tools available for B2B marketers.

This infographic shows statistics for utilizing different social media platforms in the most efficient way possible.

Source: Visual.ly

B2B Marketing: Business Buyers Are People Too – Infographic

business-buyers-are-people-too--b2b-ecommerce-statistics_51d1a6bdb42f8For a long time B2B marketers believed it is not of advantage to spend time and money in social media marketing. This is another wonderful infographic to show why B2B marketers must do social media marketing.

In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterprise purchaser. View our infographic to learn the facts about B2B, and how buyers like Melissa want to shop.

Source: ShopVisible

B2B Content Marketing In 2013 – Infographic

Content marketing slowly makes its way up on the importance scale in B2B marketing. While those that invest time and resources already experience good results, others are still struggling with understanding the importance. Continue reading

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Influence Marketing for B2B and Advisory by @insight180 – Influence Marketing Is…Although a potentially “hot t… http://t.co/TXdiJPrzAq — Social Media Today (@socialmedia2day) June 19, 2013

B2B Marketing: Content Gets Deserved Attention – Infographic

Research shows that all the talk about the importance of content marketing isn’t just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. Continue reading

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YouTube Tip: Create A Video Landing Page

For the B2B videos we produce, it’s best not to use YouTube. Although it’s easier to get ranked in search results using YouTube, you’re missing a lot of benefit because the video on YouTube will rank — not the one on your site. To combat this, create a video landing page and sitemap optimized for your company; you’ll get the video to rank and drive traffic to your site. —Andrew Angus, Switch Video

Saving Time On Content Creation

5 Awesome Tips for Saving Time on Content Creation for B2B Lead Gen! – B2C

If you have ventured into the world of content/inbound marketing you will know that it is a time consuming and long term commitment, and even though the investment is well worth it, (precisely a 62% reduction in the cost per lead from inbound vs outbound marketing) there is still the issue of time, and lack thereof!

If you haven’t yet ventured into content marketing, be very ashamed and stop acting like a granny, it’s 2013. Continue reading

B2B Brands Leveraging Content Marketing – Infographic

With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results. Continue reading

The State Of B2B Social Media 2013 – Infographic

The state of B2B social media 2013. This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report. This report highlights the key trends and activities in B2B organisations, based on an exclusive research project. Continue reading

How To Operate On LinkedIn – Infographic

LinkedIn isn’t a place for chatting about the weather; it’s a place to do business. Think of it as a cocktail party for a giant business conference where every room is a different targeted niche to interact and build relationships with. Continue reading

B2B Marketers Will Increase Budgets in 2013 – Infographic

With so many concerns about the current economic climate, allocating resources and planning a budget have become increasingly important. Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets. Continue reading

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Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading

The Miserable Life Of A B2B Sales Rep – Infographic

This infographic walks through a day in the life of a modern B2B sales rep, highlighting the challenges that pop up along the way. B2B sales are often complex, time-consuming, and frustrating. Conditions can change at a moment’s notice, and sales reps end up spending more time on internal activities and preparation than actually selling to customers. Thankfully, now there’s a solution that helps streamline sales complexity and makes sales reps’ lives easier: sales playbook software.

Source: Visual.ly, qvidian

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