Tag Archives: Bad Advice

Worst Social Media Advice You Can Get – Part 15 – Respond To Every Negative Comment

Respond to every negative comment.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zAppropriately, the last piece of advice in the series we referenced before is to “pick your battles.” Beware of negative comments that are simply meant to get a rise out of you. Beware of people simply trying to capitalize on your visibility by getting you to respond to their comment, or trolls who just want to cause trouble. Know when it’s appropriate to step back instead of adding fuel to the fire. Continue reading

Worst Social Media Advice You Can Get – Part 14 – Don’t Respond To Negative Comments To Protect Your Brand

Don’t respond to negative comments to protect your brand.

If someone has said something negative about your brand, it’s out there — visible to that person’s network or anyone searching for information about your company. And by not responding to negative comments, a small comment can spiral out of control for lack of attention. Admit mistakes when you need to, and share how you’re going to address any issues. Continue reading

Worst Social Media Advice You Can Get – Part 12, Don’t Get Personal

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zDon’t get personal.

Social media gives you the opportunity to share a bit more personality than your website may allow. In fact, personality is often what gets you noticed in social media. After all, “People don’t fall in love with hex colors and logos — they fall in love with people,” as branding strategist Erika Napoletano (@RedHeadWriting) shared. Show the personality behind your brand and people to make your social media marketing more lovable so people naturally want to connect and engage with you. Continue reading

Worst Social Media Advice You Can Get – Part 11 – An Intern Can Manage It…

An intern can manage it all for you.

Who’s even less qualified to talk about your industry than an outsourced social media consultant? A college student with no real-world work experience. Continue reading

Worst Social Media Advice You Can Get – Part 1

You need to be on every single social network.

Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. If your audience isn’t there, don’t waste your time. Continue reading