Marketing with data is a powerful and popular tool for marketers. With social media creating data like never before, many large businesses are sitting in front of large resources and have problems with handling and using them.
Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target.
Attention Social Media Marketers: If Your Bet Is Data, You Are Doing It Wrong