Tag Archives: Big Data

Big Data And Marketing: Where To Use It, And Where Not – Infographic


Marketing with data is a powerful and popular tool for marketers. With social media creating data like never before, many large businesses are sitting in front of large resources and have problems with handling and using them.

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target.

Attention Social Media Marketers: If Your Bet Is Data, You Are Doing It Wrong

Source: DemandMetric

Big Data Marketing: The Benefits – Infographic

the-benefits-of-big-data-marketing_5229ff928b82aEach day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at their disposal the exact information they need to improve their marketing efforts. The advent of progressive, human activity has led to a staggering acceleration of generated data, however the collection of these data sets have become difficult to process using on-hand database management tools or traditional data processing applications.

Source: Iconic Mind

Marketing: Big Data And Personalization – Infographic


The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences. Continue reading


What IT Teams Want CIOs to Know About Big Data – This infographic displays the problem with “Big Data”. While the term can be found everywhere, it is clear that most are not equipped to handle the “information flow”. From … Continue reading

Big Data: Blessing Or Curse – Infographic

Description of ZettaByte, what it means in terms of comparable objects in our daily life.

Source: Visual.ly