Tag Archives: Black Friday

Mobile Shopping: 9 Out Of 10 Tablet Shoppers Did It From An iPad – Infographic

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.

Meanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the Amazon Kindle Fire (2.4%) and the Samsung Galaxy (1.8%). Consumers also tapped away on smartphones to get shopping deals. About 8.7% of mobile traffic came from the iPhone and 5.5% came from Android devices.

In-store shopping was also complimented with the use of mobile phones (58%) to scour the web for the best deals. Overall, mobile traffic to retail sites grew more than 67%.

Social media sites such as Facebook, Twitter and LinkedIn also connected shoppers with retail sites, but those referrals only generated about 0.34% of all online sales during Black Friday — a 35% drop from 2011.

For a full look at how shoppers shopped on Black Friday, check out the infographic below.

Source: Mashable.com

Click the graphic to enlarge.

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The Cost Of Poor Web Performance – Infographic

The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and failure.

Research shows that most expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience.

In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually.

Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

Source: Mashable.com

Black Friday And Cyber Monday Shopping – Infographic

Over the past five years, Black Friday has evolved from a single day to snag big sales in U.S. stores into a multi-channel discounting period that begins as early as three weeks before the actual date of the event, which kicks off the Friday after Thanksgiving.

In a survey of 500 shoppers, market research firm Lab42 found that nearly a quarter of American adults plan to start shopping before 3 a.m. on Black Friday. Many retailers, including Target, Macy’s and Kohl’s, plan to open their doors at midnight, and online retailers will be posting deals at midnight as well.

Though many will begin early, 42% of those in the survey said they don’t feel the need to rush, because they think the same deals will be available at a later date. Others — around two-thirds — plan to shop Cyber Monday deals as well, so they won’t be running up their full holiday spending budgets on Black Friday.

On average, shoppers plan to spend more money ($900 vs. $854 last season) and start shopping earlier this year than in years past, according to separate survey data from Google.

Additional findings are displayed in the infographic below.

Source: Mashable.com

Shoppers To Retailers: Focus On Cyber Monday – Infographic

Fancy parties, presents, home cooked meals — there’s a lot to look forward to as the holiday season approaches. But the American public has a message for retailers: not so fast with the Christmas decor; focus on preparing for Cyber Monday instead.

According to a new survey of 2,346 American adults, 75% think stores shouldn’t put up Christmas decorations until after Thanksgiving. That same number of people think stores should focus on Cyber Monday preparations, and dedicate a website to Cyber Monday shopping only — just in case the immense traffic causes a popular online shopping destination to crash.

What’s more, many shoppers (73%) hope stores redirect their energy into mobile apps to make shopping-on-the-go more reliable. (In fact, numerous studies and surveys predict mobile shopping will grow tremendously in the coming years).

SEE ALSO: 10 Tips to Avoid Cyber Monday Scams

Retailers might be wise to heed these requests, especially since Cyber Monday is surpassing Black Friday. Last year, Cyber Monday sales topped $1.25 billion in the U.S., up 22% from 2010.

Earlier this month, a survey showed 51% of shoppers are more likely to shop online this year because of the bad economy, and 31% of those people said they’ll also stay away from physical stores because shoppers might be too aggressive.

Of the 75% who will shop online, 69% will access the sites through their home computer, 17% will use their work computer, 44% will use an app or website through their tablet and 34% said they’ll shop using their smartphone.

Stores will still likely dive into early decorating even after learning this information. But it’s interesting to note how much importance shoppers place on having stores’ websites function during the holiday shopping season; percentage-wise it’s up there with the much debated issue of early decorating.

The survey was conducted online within the U.S. by Harris Interactive on behalf of SOASTA, a web performance and analytics company that gets major websites ready for Cyber Monday. shopping. It surveyed 2,346 adults, age 18 and older, between this Sept. 17 and Sept. 19.

Where did you do your holiday shopping last year? Tell us in the comments below.

Source: Mashable.com

Black Friday sales hit record, giving season hope

Black Friday sales hit record, giving season hope – MarketWatch.

Black Friday Shoppers Destroy WalMart Displays [VIDEO]

Black Friday Shoppers Destroy WalMart Displays [VIDEO].

What are they thinking? Embarrassed anyone?

 

Black Friday Special for Bankers and Wall Streeters – Buy one Congressman…

Black Friday Shoppers @ Wal-Mart

Black Friday Sales

Black Friday – Must See!

Bank Marketing on Black Friday – Interesting Move

Black Friday rings in retailers’ big season

Black Friday rings in retailers’ big season – MarketWatch.

* Item orientated customers

* More Black Friday Buyers than ever before

* Pepper Spray in Stores

 


Black Friday 2011 Turns Freaky for Economists, Politicians

Black Friday 2011 Turns Freaky for Economists, Politicians: View – Bloomberg.


Black Friday Round Up

Insanity at its best!