Tag Archives: Brand Management

On The Social Media Chopping Block – Today: #GoldmanSachs

Logo 500 9127018198_c6d1b32c80Social media has established itself as a major public relations, marketing, brand management and business tool. More and more companies appear with more or less valuable social media presentations. One that is a newbie in the social media world is on my chopping block today: Goldman Sachs Continue reading

Banks and Financial Industry lacking Social Media Skills

It is no secret that the banking and financial industry are lacking (with little exception) social media skills. Especially since the financial crisis started the public opinion and image went down the t…. Do you think they should do more in regards to social media to improve public opinion, brand management and marketing efforts overall? Your comment on the subject is appreciated.