Kat Cole, president at Cinnabon, explains the company’s growth and expansion plans as it offers smaller products and more items on grocery store shelves. She speaks on Bloomberg Television’s “Market Makers.”
From 5-star hotels to iconic coffee houses, the world’s leading luxury products group can’t seem to get enough of the good life. Here’s a look at some of the recent LVMH purchases, with a special glimpse at what’s on the horizon. (Source: Bloomberg)
Hosting a trade show exhibit for your business has numerous advantages. From marketing, social engagement, and branding, building an exhibit can sustain existing customers as well as develop new and loyal ones. Trade shows provide important face-face interaction. It’s no wonder roughly 70% of trade show attendees end up buying one or more products after visiting a booth.
However, if you are attending a trade show you will want to set-up an exhibit that is both appealing to passerby and properly displays your business products. Mapping out how you will create your perfect exhibit as well as what you plan to accomplish at your next trade show will help you and employees maximize your marketing strategies. You may want to have your team select at least three goals, assigning a percentage of importance to each. This will help you learn which products and services should be most visible on the floor. Continue reading
In the ’90s, everyone owned a Kate Spade bag, but after years off the best dressed list, Kate Space is back and growing fast. Much of the credit goes to Creative Director Deborah Lloyd, who gives Bloomberg’s Sheila Dharmarajan her insight on how to merge art and commerce in order to create a brand worth a billion dollars.
Welcome to our interactive guide to BrandZ, our annual report on the most valuable brands in the world.
Scroll through the brands in the bubble chart using the left and right arrows. Click on a brand ‘bubble’ to view more detail about its historical performance and its relationship to other brands in its sector.
Use the drop downs to filter the charts. You can view the Top 100 brands by year, country or sector – or a combination of all three. So if you want to see which Chinese financial institutions made the Top 100 in 2011, you can change the filters accordingly.
Colour-coding by sector allows you to see that, for instance, technology companies dominated the Top 10 this year, with Apple, Google, IBM and Google among the world’s 10 most valuable brands. Looking more widely at the Top 20, telecomms companies and financial institutions also perform well.
You’ll also see that this year (2012), Apple is the world’s most valuable brand, followed by IBM and Google. Apple was also the most valuable brand last year (2011) although in 2010 Google took the top spot.
Source: Kantar, Millward Brown