Lorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.
Today, Brazil represents one of the fastest and most up and coming countries in the world. Their economy has grown by leaps and bounds in the last decade, catapulting business and industry. On top of all of that they are set to host the World Cup and the Summer Olympics in the next couple years. Continue reading
It wasn’t pretty for a long time. Only in the 82nd minute was the final secured and the fans able to breath easier. Until then, the French dictated the game and had clear advantages. And again it was the same difference, Abby Wambach and Hope Solo. There is not much to say these days about Wambach. The best description, absolute World Class. Preparation, attitude, ability, intelligence and incredible will power took her and the team to where they are.
The second superstar in the team, Hope Solo, is following not far behind Wambach. On the “hit list” of some, for her unfortunate comments at the 2007 world cup, she demonstrated absolute focus on the task at hand. Fit, cool and no fuzzing around playing style helped her to become the best goalie in the world at this event. How important she is? If she would have been French Continue reading
A day after the sensational game against Brazil soccer’s all-day business sets in. While the fans are still celebrating, the players now face the challenge to settle down and focus on the next task. It is a difficult one.
A game such as the one against Brazil is difficult to top. Performing for 123+ minutes on the highest level is difficult enough, to take the performance to the next game is actually much more difficult. The catch is, the U.S. have to manage the task. Wednesday’s game against France won’t be easier. For those that haven’t caught up to the events in Germany, the competition became much more tight. France is one of the teams that have entered the world stage and they are eager to show they can do more. Over are the group games, every mistake is capital punishment. Ask the Germans, they know what I am talking about.
With all the red flags going up, I still trust that the U.S. women will manage this challenge as well. The top players, Hope Solo and Abby Wambach, have showed me that they are completely focused on this tournament and are prepared for everything. If they manage, and I am sure they will, to lead the team on the field again, we will enjoy a World Cup final with U.S. participation. Good luck, girls.
What’s your opinion? Remember the Cosmos.
Was it so impossible to lose against Sweden? Not in my opinion. Not that the Swedish ran and played everyone into the ground before, but they are a strong team with lots of abilities, especially when they have nothing to lose. Somehow I am convinced they will look just half as good against the Australian Matildas. Besides that, it was clear from the first game actually, that the favorites might face some stiff resistance in their efforts to go through to the final. The Germans didn’t play like a Champ in their first two games, Brazil didn’t look like they would roll over everyone in the first game as well. And the U.S. already had a good portion of luck in the first game against North Korea. A surprise? Not really.
In my opinion, the competition in women soccer has very much improved and the “smaller” teams are catching up. Norway had to pack up after losing to Australia. Remember, that’s the fist time that Norway didn’t make it beyond the group stages. Some results in the group stages clearly demonstrated that there is a movement in women soccer. The best thing about that, it is great for women soccer.
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Sure, as a fan of the U.S. one would prefer to see the others struggling, but wait. The tournament is not over yet. Others might face much worse than losing out on a group game. For example, Brazil. How about that? Brazil going home after the quarterfinal because of the same reasons the U.S. and Germany found themselves in trouble. Some people have created a game fixture not only for the group stages, but also well beyond. It doesn’t work like that in soccer. Every World Cup has its own dynamics and everything is possible. The times that favorites in women soccer go untouched into the semi finals are over. The interesting games, by names, are now happening a round earlier. When the women’s world cup one day starts with the same number of teams like the men, this might even happen two rounds earlier. Get ready for that.
In my opinion, while losing, the U.S. played a great game. They pressured, they created chances, everyone was on top or close to playing on top of their game. Look at poor Amy LePeilbet. I don’t think she played a bad game. What was she supposed to do in that situation that led to the PK? In my opinion she actually did very well and almost got the ball, without creating a clear case for a red card. Yes, it was a red card, just by rule, but in this case she got credit from the referee. What could she do at the second goal? What could anyone do about that second goal? A silly foul that led to the free kick? Keep in mind, we saw a great and fast game by two great teams, fouls happen.
I am not worried about the Brazil game. The Sweden game makes me confident that the U.S. is ready and able to beat Brazil. As a matter of fact, I am sure that the U.S. is going to win. Somehow my common soccer sense tells me the U.S. is the better team. Also, Brazil didn’t have enough trouble yet and I don’t think they can get themselves out of serious trouble such as the U.S. women. We will see.
The FIFA Women’s Soccer World Cup is in its full swing and the tournament has its scandalous “moments”. Australia played Equatorial Guinea and the game produced one of the most scandalous referee decisions in soccer history. See the video:
Like the commentator, I don’t know what to say. While it can happen that a referee can’t see a situation that occurs within a split of a second, this one is impossible not to see. What in the world were the officials thinking? After the game, FIFA was talking about an “episode” about a handball. And the referee is very sorry about it. Well, there is not much more to do at this point. What happens with the referee in the up coming games has to be seen. The end result of this game and the result of the Brazil – Norway game make further steps and speculations un-necessary, thank God. The Matilda’s won anyway and Brazil’s brush-up of Norway put the goal differential in Australia’s favor. This bizarre situation has no influence on the further outcome of the group play.
Brazil’s win over Norway had its own discussion about the first of three Brazil goals. Marta, Brazil’s superstar, clearly fouled the Norwegian defender before taking off to score the first goal. While not as obvious as the handball situation of the Australian game, it was a clear foul and the game should have been interrupted and continued with a Norwegian free kick.
The tournament produced some real good soccer to this point. It can be expected that the games get even better and more dramatic during the last group games and the knock-out stages. The same can’t be said about the referee’s. The referee’s in women soccer have the same problem as their colleagues in men soccer. The selection process is the same and can’t keep up with the development of the game. FIFA has this strange quota regulation by that referee’s from weaker soccer countries have to get the same number of games as those that come from the better soccer countries. While one can see the goodwill in this process, it hurts the game. It is almost ridiculous to make everyone believe that a referee from Mali or Hungary has the same exposure to the game as a referee from the U.S. or Germany. This is an issue FIFA needs to address in order to avoid embarrassing “episodes” as seen today.
In order to further improve referee quality, FIFA needs to find a way to make the ref business available for ex-players. It is a joke that a long time world class soccer player has no chance to have a career as a referee. An experienced soccer player can judge certain situations just by experience. The situation around Marta and Brazil’s first goal against Norway is an example for such. It is clearly an advantage to know the players mind in many situations. Since FIFA currently has many issues to fight, it cannot be expected that any change will occur soon, so we will have to live with some controversy on the field as well as off the field.
What’s your opinion? Remember the Cosmos.