Tag Archives: Buyers

B2B Marketing: Business Buyers Are People Too – Infographic

business-buyers-are-people-too--b2b-ecommerce-statistics_51d1a6bdb42f8For a long time B2B marketers believed it is not of advantage to spend time and money in social media marketing. This is another wonderful infographic to show why B2B marketers must do social media marketing.

In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterprise purchaser. View our infographic to learn the facts about B2B, and how buyers like Melissa want to shop.

Source: ShopVisible

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What’s Happening On The Smartphone Market In The Next 6 Months – Infographic

With all the new smartphones announced over the past few months -– including the iPhone 5 -– it should come as no surprise that many people are looking to buy a new smartphone.

AYTM Research, working with Mashable, conducted a detailed market research study of the smartphone market as it stands now at the end of 2012, and created this exclusive infographic looking at what prospective buyers are most interested in, particularly looking at the iPhone market.

Some of its findings:

73% of people looking to buy a smartphone in the next 6 months are already smartphone owners
Current Android owners are 2.4x more likely to switch to an iPhone than vice versa
87% of current iPhone owners plan to buy a new iPhone in the next 6 months
Only 9% of current iPhone owners are considering a switch to Android

Check out all of ATYM’s findings in the infographic. What do you think about the stats?

Source: Mashable.com, ATYM