Tag Archives: Channel

Advertisers Need You Tube – Infographic

Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide. The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers. Continue reading

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Does Email Marketing Have A Future? – Infographic

In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and talk about how email isn’t dead, it’s time to celebrate email! Continue reading

How To Build An Audience For Your You Tube Channel – Infographic

YouTube recently announced which contracts for its funded premium channels — featuring programming from chef personalities to The Wall Street Journal — are up for renewal and which are not. The video-sharing platform also said it will be adding new channels to the mix this year.

The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.

About 86% of survey respondents said they upload three or fewer videos each week, which places more emphasis on engagement rather than quanity.

“YouTube creators upload three or fewer videos a week, but are still spending a serious amount of time cross-pollinating their content across social channels,” a FanBridge spokesperson said. “Anyone looking at advertising on YouTube or brand marketers thinking about sponsoring a YouTube network would also be interested to see what to look for when comparing possible channels to get involved with.”

The infographic also shows channel owners are promoting videos on other platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email.

“YouTube channel owners can control email, but it’s harder to do so with social network communications,” the spokesperson said. “This means there is an opportunity for people to keep track of user base by using email and engage with them there too.”

Check out the full infographic below for more, then let us know what you think in the comments.

Source: Mashable.com