Tag Archives: CMO

CMO’s Must Be Different: A New Breed – Infographic

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CMOs are growing in importance in business worldwide and CMO’s are more and more people that do things differently, adapting to the fast pace of marketing and requirements to make customers happy. Have a look at the infographic.

This snapshot of CMOs comes from the new book by CMO expert Mary Lee Sachs — “What the New Breed of CMOs Know That You Don’t”

Source: mslgroup

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CMO’s Feel Unprepared – Infographic

The ‘CMO Insights Survey‘ found that nearly 40% of CMOs feel they lack the right people, tools and resources to meet their objectives, which is 5% lower than when the survey was run a year earlier. Continue reading

Interesting: The Top 20 Most Social CMOs – Infographic

The Top 20 Most Social CMOs – Some Expected To Pop Up Here, Some Not

The study revealed that the following individuals have social influence which distinguishes them from their peers. Continue reading

Social Media Marketing – CMOs Tapping into Social Data for Consumer Insight



Social media data continues to have an enormous influence on today’s business decisions and trends. In fact, 89.4 percent of CMOs reported using this data related to customer usage of social media to make some of their business decisions, with 21.3 percent of CMOs saying such social data impacted a full 20 percent of their business choices. These are just a few of the findings from a recent report by Bazaarvoice and The CMO Club titled “Chief Customer Advocate: How Social Data Elevates CMOs.” MarketingProfs.com provided more insight from the revealing report.

The report showed that approximately 80 percent of CMOs considered social data to be an accurate indicator of potential business trends, as well as a measure of consumer demographics, a gauge of general consumer sentiment toward products and a source of purchasing influence. It also revealed that 47.3 percent of CMOs have even used social data to predict sales and overall campaign success.

Given its growing importance, it’s not surprising that a whopping 97.3 percent of CMOs have shared their discoveries from social data with their fellow C-level executives on an annual basis and two-thirds of CMOs reported discussing their findings monthly. More than half of CMOs shared such social data with their brand management colleagues, followed by approximately 36 percent that imparted their social insights on their sales associates, Web design crews, and product development teams.

Interestingly, more than 80 percent of CMOs said that social data had a tangible affect on brand awareness and loyalty, with three-quarters of respondents citing its impact on sales. Clearly, social data is influencing how CMOs are developing their social media marketing plans.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.

Source: MDG Advertising

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Inbound Marketing, A Guide For Chief Marketing Officers – Infographic

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

After reading this post, make a list of your top three to five competitors and perform your own competitive analysis. Do your competitors have a presence on Facebook, Twitter, LinkedIn, YouTube or any of the other social networks that exist? If they do, shouldn’t you. If they don’t, isn’t this a great opportunity for you to get in the game early and become a trailblazer?

Outbound Marketing
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.

Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.

Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. Why not take advantage of this fact and use it to grow your business?

Source: Social Media Today, Marketo