Tag Archives: Consumer

Your Most Important Customer: Meet The Affluent Influencer – Infographic

meet-the-affluent-influencer-the-affluencer-is-your-most-important-customer_5231d84817531A new report by iProspect has identified for the first time how to target those who are both affluent AND culturally influential…and therefore more powerful consumers. iProspect is calling this person the “Affluencer.” This research provides key insights into Affluencers’ attitudes and preferences to help marketers better understand the demographic group, and to learn how to tap into their authority and influence to help drive long-term customer engagement and success.

Source: iProspect

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Ashton Kutcher: Jobs Had Ultimate Compassion for Consumer

Ashton Kutcher discusses playing the role of Apple CEO Steve Jobs on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Why Businesses Use Social Media – Infographic

Remember when social media was just a fun way to communicate with friends? The good times are still rolling on Twitter, Facebook and the multitude of other services, but businesses like HCCMIS are joining the party too. From one-man-shows to international corporations, businesses are quickly realizing the power of interacting directly with consumers. Continue reading

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Content #marketing has changed the way #consumers research and buy your #products. @pamdyer http://t.co/1dG24RNKk0 — Social Media Today (@socialmedia2day) June 21, 2013

Marketing: Proper Packaging Affects Consumer Decisions – Infographic

This is an infographic on packaging. The way any product is packaged and looks on the store shelf plays a big part in whether or not shoppers will be interested in buying it. Continue reading

Local Consumers: The Digital Path To Purchase – Infographic

Mapping the digital path local consumer’s take before making a final purchase. Continue reading

Baby Boomers: America’s Greatest Consumer Generation – Infographic

In 2010, there were 98 million Americans over the age of 50. And the number is growing. Yet, most small businesses only market to people ages 18 to 49. Continue reading

Mass Marketing vs. Personalization: Is Now The Time? – Infographic

Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so! Continue reading

Consumers On Social Media: Numbers You Can’t Ignore – Infographic

Today’s consumer is active on social media and this activity impacts on their decision making when it comes to purchasing in many ways, this infographic has statistics supporting this trend. Continue reading

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A Magic Connection: Social Media and Business – Only 14% of Consumers Trust Advertisements But 78% Trust Peer Recommendations! As customers increasingly turn to social media sites for customer service, the social help desk lets you respond in real-time to … Continue reading

The Retail Industry And Mobile Business – Infographic

Cognizant analyzed the mobile web and app offerings of the top 100 retailers. Here is what we found about the current state of mobility in retail (infographic).

The mobile phenomenon almost caught retailers by surprise. Consumers warmly embraced smartphones and tablets in their daily lives and at a blinding and dramatic pace, permanently altering how they shop for products and services.

Retailers were forced to follow and to quickly offer mobile solutions to smartphone–wielding customers. Despite limited success, choice of multiple platforms and associated skill constraints, retailers responded by offering mobile optimized Web sites and native apps with many useful features for customers on the go.

To better understand how top retailers have responded to mobility, we analyzed the offerings ( Mobile Web and iPhone/Android apps) of players featured in the STORES.org list of Top 100 Retailers (we excluded restaurant chains like McDonald’s and Wendy’s from this analysis). The below infographic presents our insights on the current state of retail mobility based on this research:

  • A majority of top retailers have a mobile offering in place though a small, yet significant, number have yet to get onto the bandwagon.
  • A clear winning platform strategy has yet to emerge.
  • Though retailers offer a slew of useful features, mobile offerings have not met customer expectations.
  • There is tremendous opportunity to enhance the mobile customer experience.

We hope that as retailers define (or refine) their mobile strategies, they will be able to use these insights as inputs into the decision – making process.

Source: Cognizant.com

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Unpacking Value: What Value Means To Consumers – Infographic

When BuzzBack reached out to an international group of marketing and insight professionals and asked what theme they were most interested in learning more about, the ‘winner’ was Value. It’s not surprising. Establishing Value in the mind of your customer is one of the most important factors when marketing your product or service. There are many facets to the word value, and understanding how your customer perceives value is critical. Does it mean affordable? Quality? Price? We conducted an exploratory study with 1500 adult consumers in the US, UK, and China, all 18+ to explore this issue. For the full report, please email info@buzzback.com.

Source: Visual.ly

Social Media: Becoming More And More Relevant By The Day – Infographic

The social-media revolution is just beginning, and companies need to develop their strategies or risk getting left behind. If your company deals with consumers, you MUST have a social media presence now. And even if you are a B2B company, social media is becoming more and more relevant by the day.

Source: Visual.ly

Which Tablet Is Right? iPad 3, Nexus7, Kindle Fire – Infographic

We get a ton of enquiries every month about the Kindle Fire – primarily about how it compares to the other players in the tablet market. So instead of writing a dull article to answer the question, we thought we’d put together an infographic comparing what we consider “The Big 3 ” of the tablet world: iPad 3 vs Nexus 7 vs Kindle Fire.

Please let us know what you think in the comments section…
Source: APCodes

Marissa Mayer Pledges to Take Yahoo Back to Its Roots

Marissa Mayer Pledges to Take Yahoo Back to Its Roots.

Marissa Mayer outlined her plans for Yahoo’s future in her first earnings call as CEO of the beleaguered digital media enterprise. The company’s third-quarter earnings were better than expected: Earnings-per-share were 35 cents on revenue of $1.09 billion, compared to analysts’ estimates of 26 cents per share on revenue of $1.08 billion.

Mayer began the call by talking about recent changes to Yahoo’s culture, which has a new commitment to “open dialogue” and “transparency.” Employees’ quarterly individual goals have been mapped to company goals. They have also been given free phones and free food in an effort to make Yahoo “the absolute best place to work.”

Mayer identified Yahoo’s “core products” as search, mail, ads, mobile, news and the homepage — in that order. She emphasized that Yahoo would not change direction dramatically; rather, “[we’re] going back to our roots as a consumer Internet company focused on consumer experience,” she said.

“I don’t think there’s a giant pivot… I think this is about improved execution,” she added.

Mobile came up repeatedly during the call. “Some point in the future Yahoo will have to be a predominantly mobile company,” Mayer acknowledged, adding that Yahoo needed more mobile engineers. She noted that the company recently deployed a redesigned mobile search page across 23 pages, “resulting in increased usage,” and that an update to Flickr for Android received “rave reviews.”

One analyst asked Mayer whether Yahoo would go after more of the local ad market. “Local … is very hard to do well,” she said, and as the former head of local services at Google, she would know. “I think our local offerings are good at the moment [and] I think it’s hard to take that next step to provide even deeper functionality … [It’s] probably not an area where we’re going to invest moving forward,” she said.

Mayer and new CFO Ken Goldman both suggested that Yahoo’s search partnership with Microsoft has been less than satisfactory, but did not elaborate on their plans to address it.

Goldman did not issue fourth-quarter guidance, saying he had not been with the company long enough. (His first day was today.)

Many had expected Mayer to announce some acquisitions — namely, that of restaurant reservation service OpenTable, and possibly advertising tool PubMatic and mobile ad company Millennial Media. Mayer said Yahoo does not “have particular acquisitions in mind today” and that any future acquisitions would be “less than $100 million.”

Image courtesy of Flickr, jolieodell

Source: Mashable.com