Tag Archives: Consumer

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Are You Addicted To Your Smartphone? – Infographic

Smartphones are awesome. They keep us connected to friends, help with directions and give us access to the Internet’s infinite wonders. But how awesome is too awesome? And when does appreciation become addiction?

Consider this: 15% of respondents to a recent Gazelle.com survey said they’d go rather go without sex for a weekend than give up their iPhone for a few days. Four percent said they’ve actually used their iPhone during sex, and 65% said they couldn’t live without their trusty device. Forty percent of respondents said they’d rather go without bathing than without their iPhone.

The Internet education portal OnlineColleges recently gathered data from a number of sources including Gazelle, comScore and the Pew Internet & American Life Project to produce the following infographic. It shows not only that we may be getting a little too attached to our smartphones, but also why we love our devices and what we use them for most.

Among many interesting findings: iPhone and Android owners have more positive outlooks on life than their Blackberry-carrying brethren; city dwellers are the most mobile savvy; and social media, gaming and weather apps rule the market. But whether addicted or simply enthusiastic, it’s easy to see why smartphone owners are so appreciative of modern mobile technology; the first consumer offering from Motorola cost almost $4,000, and was about the size of a brick.

Source: Mashable.com, onlinecolleges

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Business And Marketing: Major Boost For Retailers And E-Commerce, Tablets – Infographic

It’s a well-known fact in the world of mobile technology that tablet users are taking the world by storm. A relatively recent introduction to the growing pool of interesting gadgets, tablets have taken off in the past two years, and this trend is only expected to continue.

Though the essential tablet computer has a long and checkered past, with Microsoft attempting to break it into the mainstream in the late ‘90s, all efforts to make a functional and widely accessible tablet failed until Apple released the revolutionary iPad in 2010. Microsoft’s initial attempt at creating a flat screen, portable notetaking device failed for various reasons – too heavy, difficult software, limited platform – but when Apple got it right, the iPad started appearing in households, coffee shops, board rooms and subways everywhere.

Now consumers have hundreds of tablets to choose from and with the recent additions of Amazon Kindle Fire, Microsoft Surface and Google’s Nexus 7, popularity and usage will continue to grow.

Source: Miva Merchant

Social Media Marketing vs Search Marketing – Video Infographic

Social media and search marketing are becoming more and more integrated as digital marketers realize their collective power for generating leads, building brand awareness, increasing local visibility, and maximizing interactivity. While they continue to prove their value as a potent pair, social and search each have their unique attributes and one often outshines the other in regard to specific online pursuits. To show how social media and search marketing match up to each other, as well as together, for achieving a variety of online advertising objectives, MDG Advertising developed this insightful video infographic.

Since lead generation is always a top priority for brands, digital marketers are constantly trying and testing different online strategies to achieve optimal results. Both B2B and B2C marketers agree that search marketing is more effective and efficient for generating leads than social media. So when it comes to leads, search clearly takes the lead.

Yet increasing brand awareness is an entirely different situation. While search is ideal for driving Web traffic and generating leads, social media can be a powerhouse when it comes to building brand awareness and maximizing brand exposure. In fact, these brand benefits are often cited as the main advantages of using social media in online advertising. For boosting brand awareness, social media takes the top spot.

With the issue of visibility for local businesses, the preference for search over social is surprisingly strong. Research shows that a whopping one-third of consumers depend on search engines to locate local businesses, while barely 3 percent rely on social media sites. Clearly, search marketing is the far-and-away choice when looking local.

Lastly, the goal of interactivity can be achieved by both social media and search marketing, yet more online marketers use social media as an interactive marketing tool. Social media offers limitless opportunities for communicating and connecting, which search simply cannot provide to the same extent.

Fortunately, marketers don’t have to choose only search or social to achieve their online objectives. Using these tools in tandem can often deliver the best results and a better return. With new search algorithms factoring social media into search rankings, and social networks introducing search features of their own, marketers must embrace this new mutual marketing phenomenon. Search and social no longer stand alone. By using these tools together, marketers can develop stronger online advertising strategies that can make their companies stand apart.

Source: MDG Advertising

Wells Fargo, Chase cancel debit rewards program – Mar. 25, 2011

Wells Fargo, Chase cancel debit rewards program – Mar. 25, 2011.

There goes your free flight. And it is all the governments fault. Or not?