Tag Archives: Consumers


Attention Brands: Consumers Prefer Facebook Over Website – Infographic

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.

Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.

For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below.

Source: Mashable.com, Lab42


75% Of iPhone Users Want To Upgrade To iPhone 5 In Next Year – Infographic

A new study suggests that three in four iPhone owners will likely upgrade their current model to Apple’s next-generation smartphone by the end of 2013.

AYTM Research — which surveyed 3,000 U.S. consumers (22% of which are already iPhone owners) to measure the anticipation of the launch — found that 24% of current iPhone users have their sights set on upgrading to the latest version by the end of this year. Meanwhile, about 25% said they will likely upgrade in the first half of 2013 and 26% anticipate upgrading in the second half. In total, this equates to about 75% of current iPhone owners plan on getting an upgrade in the next year.

According to the study, those who are most likely to upgrade to a new iPhone skew younger in age — consumers ages 18 to 34 are 46% more likely to upgrade by the end of 2012 than those 35 and older.

The stats come one day before Apple’s big press event, where it is expected to launch its next-generation iPhone. Although the tech industry has been impatient for the news to come out of the event, only 58% of respondents said they are aware the company is about to announce a new iPhone.

The study also found that 6% of consumers who previously owned iPhones no longer own them — 81% of this group switched to a non-Apple smartphone. Meanwhile, about 40% of respondents said they live with someone who owns an iPhone.

Sending text messages is the top activity among iPhone users (25.6%), followed by making phone calls (22.3%), surfing the web (20.6%), checking email (19.1%), accessing the app store (6.1%), playing games (3.9%) and using GPS (2.4%).

In addition, consumers rated Apple tops in terms of smartphone quality (48%), followed by Samsung (27%) and HTC (10%).

For a full look at anticipation surrounding the event and the next-generation iPhone, check out the infographic.

Infographic via ATYM.com


The Growth Of United States E-commerce – Infographic

The Evolution of Ecommerce is supported by Litle & Co., the payment processing and intelligence platform that drives more efficient and profitable relationships between consumers and the digital brands they’ve come to love.

Between now and 2016, be prepared to spend an average of $1,472 per year online shopping. Right now, U.S. consumers hover somewhere around $1,200-$1,300 per year, but that number will increase by 44%, to $1,738, by 2016.

Now, keep in mind that includes all kinds of online shopping: groceries, daily deals, vacations, clothing, etc. Still, as traditionally brick-and-mortar businesses (such as travel agencies and fashion labels) transition to the web, we’ll be faced with little other option than to spend, spend, spend.

And which industry is sweeping up the cash? An online sales forecast by eMarketer projects that sales of e-retail items, like apparel and accessories, will grow by 16.4%, making it the the fastest growing industry among nine major categories.

The infographic above, created by Baynote, curated consumer data and trends to produce a projection on the future of ecommerce.

Source: Mashable.com, Baynote


How People Shop Online – Infographic

Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.

Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.

Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.

Lab42 produced the infographic below showcasing the findings from its online shopping survey. The company also explores the factors influencing online shoppers to make purchases.

Are you more likely to buy something online if offered free shipping?

Source: Mashable.com, Lab42

AmEx Profit Increases on Record Card Spending – Bloomberg

AmEx Profit Increases on Record Card Spending – Bloomberg.

AmEx does the best marketing in the industry. Their marketing and PR efforts and the intent to help and offer something of value to consumers and businesses is paying off.